5 Great Analogies: Explaining How SEO Works

By Victor Rhee

Every day, some of the best search engine optimization firms on the planet answer questions from business owners about search engine optimization. Most of these discussions include explanations about "on-page" optimization and "off-page" optimization. SEO typically involves a line-by-line inspection of website content and its coding. Of course, off-page SEO will always involve some form of linking. In other words, the way the rest of the Internet relates back to your website. As of this writing, successful campaigns usually include direct and indirect back-linking, social media participation and citations from trusted websites.

Web design is still very much a "design driven" industry, and as such, design choices can often have a negative impact on SEO. This is because design is about the look and feel of a website, not the rank or position on the search engines. So we in the website design industry often find ourselves trying to simplify online marketing methods to prospective clients that have limited knowledge on the subject.

It takes 3 types of talent so build a search engine friendly website. The first is the designer. While SEO should always be the end goal, you need to have a great looking website that creates a positive impression and is easy to navigate. Second, you need an SEO-savvy web developer that can convert the digital artwork and convert them into clean, best practices website coding. Finally, you need a search engine expert to manage the entire process and to populate the website with content that is both optimized and presented in a way that will convert to sales or leads.

In practice, however, the designers still drive the entire process. When this happens, the company gets a great looking new site that is hacked together on the back-end. These sites almost never get search engine rank for competitive search terms. The client company then searches for Internet marketing assistance, but the new consultants start at a disadvantage because they have to try and rank a site that is poorly structured and coded.

In many cases, companies need to re-develop websites (even brand new websites) in order to achieve search engine friendly coding. This puts Internet marketing professionals in a tough position. They have to explain to their prospective customers, in simple terms, why they may have to redevelop a new site. A leading Kansas City web design company uses the following analogies to explain the relationship between web development and SEO:

1. Racing: Professional race car driving is used as an analogy in business quite often and in terms of SEO, it is definitely one of the best. To be effective in search engine marketing, your company needs to have a great design with best practices coding. In this analogy, the race car is the website. No matter how fast your car is, it still needs a professional driver to be able to compete. The world's best driver cannot win a race without a great car. This is a perfect analogy for SEO. Your company needs a great web design AND a skilled online marketing professional in order to achieve the highest search engine visibility. The key difference is that while races have a finish line, the race to the top of the major search engines never ends.

2. Home Building: Another great analogy. The web design process is a lot like working with an architect. This is the time when the blueprints can be easily be changed and updated. Once the construction plans are approved and the concrete foundation is poured, it becomes very difficult to moved a wall or change the floor plan. Web development is the same way. Designers can manipulate digital artwork quickly. Once the design is committed to the coding process, however, many design and layout changes can be difficult and time consuming to modify. In terms of search engine optimization, the home building process is similar to the role of the home builder and city inspectors. In web design, the search engine optimizer should be managing the design and development stages so that the site is constructed with the end goal of looking great and ranking as highly as possible.

3. The Sharp Shooter: This analogy is simple and concise. A champion sharp shooter is powerless without a high caliber firearm, and the best gun on the planet cannot aim and fire itself. Just like the race car driver analogy, you need the equipment AND the talent to get the best results.

4. Landscaping: The landscaping analogy is a great one for SEO in particular, because it plays into the nature of it as an ongoing strategy. Just like search engine optimization, you need a landscape design plan and a lot of upfront effort to prepare, grade and prep for planting. In most cases, a newly landscaped property will not have the same aesthetic value as a property that has a properly maintained, mature landscape. SEO is the same - we work hard in the initial months, and most often this effort does not produce organic ranking results for weeks or months later. Further, just like landscaping, it takes ongoing effort to improve results.

5. Fishing: Second to the race car driving analogy, Fishing is one of our favorites on so many levels. The best angle to use for this analogy relates to net fishing. Think of recreational fishers in an area using chum and other luring techniques to draw fish into a body of water. Fishermen use specialized lures, bait and equipment to catch fish one-by-one. This is akin to traditional marketing where companies use mass marketing to target a relatively small group of potential buyers. In SEO, we call this: offline demand creation. As fishermen use all their fancy methods to attract fish, think of a commercial fishing vessel that comes by and scoops up all the fish. This is EXACTLY what SEO does. Consumers see the demand creation by companies on TV, print and radio...then then run to the Internet to research when they are actually ready to make a purchase decision. SEO, when done effectively, enables your company to steal this market share created by your competitors.

If you are an Internet marketing professional and run into trouble explaining SEO and web development to a prospective client, try using one of the above analogies or even creating a new one of your own.

About the Author:

About the author: Kansas City Web Design is an Internet marketing and web development company based in Overland Park, KS. For more information on the author, visit: www.Kansas-City-Website-Design.com

Selecting Among SEO Services Melbourne Successfully

By Armando U. Kristensen

Anyone that is involved in the website ownership and operation process has a significant number of decisions to sort and options to work through at all times. This is typically an ownership process that centers on the idea of being able to ensure that competition is maintained and consumers are able to be reached in the most effective manner possible. Owners that are currently focused on this effort should understand the basics of how selecting from SEO services Melbourne is made simple.

Search engine optimization is seen as one of the most effective and highly focused on processes of growth among site owners. This is the process that allows the site to be ranked on search results that are offered to consumers when searching for a website to use and shop from. This is often a process that is outsourced to specifically trained professionals and businesses that offer this focus to owners.

People of Melbourne that are seeking a company for this process have an incredible number of hiring options available to them. These are options that are often very difficult to sort through when trying to ensure that all aspects of the process are as successfully managed as possible. Weighing in a multitude of factors in this process helps anyone make the right hiring decision for their needs.

This is often an effort that initially focuses on being able to complete a portfolio review of the provider in question. Portfolios are often maintained by these companies to help prospective clients understand their skills and what has been completed in the past upon hire. This is often performed during the initial consultation process and should be very cautiously completed when focused on.

Providers that are able to focus on niche consumers with their efforts should be the only ones considered in this effort. The core group of consumers that are more likely to become paying and retained customers is crucial to reach out to in order to receive an effective rate of return on all efforts. This is a common offering among providers and should be very closely paid attention to.

The latest in technologies and techniques should be a primary focus and consideration during this selection process. There processes and techniques within this particular marketplace are continually evolving and making each effort more effective when completed. Companies that are equipped with and utilized the latest in technologies are always the most effective to consider for selection.

The processes that are offered from the company should be able to be completed on a continual and perpetual basis. Any growth and marketing campaign is only as successful as how continual and consistent it is when completed for the site. This continual effort ensures that rank is created and maintained at all times.

Hiring from SEO services Melbourne should include an assessment of their costs. Paying for this type of professional offering can be quite expensive over time. Finding the provider that offers the most comprehensive rates based upon performance is always a best practice within this particular effort.

About the Author:

You can find a brief summary of the things to consider before choosing a SEO company Melbourne area and information about a reputable provider of SEO services Melbourne locale, today.

MLM Attraction Marketing Uncovered

By Larry Franklee

MLM attraction marketing is an Internet phenomenon which has been coming under the spotlight to an increasing extent in the previous couple of years. Before then, Internet marketing had followed a reasonably predictable pattern, with marketers all attempting to chase customers to buy their products or subscribe to the services they were promoting on their company websites. Because they were all competing to get the attention of the same folk, these activities may become quite discouraging, and very few marketing consultants basically made any cash.

MLM attraction marketing has turned all this on its head. Instead of being about chasing people to buy your products and pushing your company internet sites, it is about branding yourself and enticing others to yourself personally, not to your company or site. Put simply, you are the brand not your company and not your product, but yourself.

So how does one go about enticing folks to yourself and your private brand? You begin by considering what pulls you to others. You are interested in people who show they are genuinely interested in you and they really care about you those that show they're concerned about your issues and concerns, and who have something to offer you that will really enhance your life. So this is what you should become, so that other people will be drawn to you. You build your private brand by forming relations, and by providing solutions to the issues, issues and concerns of those with whom you have got the relations.

Naturally you can do this in your private life, but in your standard life you only get to forge relations with a limited number of folk. The difference with MLM attraction marketing is that you are enabled to build relationships with huge numbers of people, mostly thru the use of e-mail autoresponders. Using the auto-responders you can send your subscribers content which will actually enhance the value of their lives. The private relations you are forging with them will help them to trust you, so that when you offer them your products they'll want to buy them. Finally their trust in you will in several cases lead them to join your first business.

But how do you get the products, and the high value content to send to your customers? To help, there are a bunch of Attraction Promoting systems available, which can set you on the right path. These systems provide not simply the content to send to your customers, but also a good supply of affiliate products, which both meet your subscribers' needs , and generate earnings for you. One of the best known of these is known as My Lead System Pro. The explanation for why it is especially well-liked is that it does lots more than supplying content and products. It is firstly a coaching system, with a series of personal videos that teach you step by step precisely how to compose and carry out the methods that lead to success.

One of the vicious lessons that Web marketers have learnt from experience is that it's tough to succeed when everyone seems to be doing the same thing. The sole way to be successful is to differentiate yourself and stick out from the group. The explanation MLM attraction marketing systems are so forceful is that they enable you to do precisely that.

About the Author:

For more information MLM Attraction Marketing.