Tuesday, 5 November 2013

Miiverse & How Internet Marketing Can Highlight Changes

By Robert Sutter


If there's one aspect that I can give Nintendo credit for, it's that it is starting to make more and more changes identical to what the norm is. It's strange to say this because it always seemed like Nintendo was always its own entity, never following conventions. This has been a matter that has always been for better and for worse since positives and negatives alike can come about. However, in terms of Miiverse, how can Internet marketing come into the picture and go on to be utilized effectively?

Miiverse has recently been given an update and I feel as though it is more than worth talking about. What this update does is that it will be able to change the site around, its structure being more in line with that of Twitter. Instead of having to stick to specific subforums for the sake of posting messages, you now do not have to worry about selecting a particular category. With this concept in mind, I do not think that anyone can argue with the idea that the platform is that much more streamlined.

This is interesting because usually Nintendo has been the company that has been making trends in its own industry. Everything from motion controls to the standard directional pad we see today have come about thanks to this company, so it's interesting to see it integrate other aspects from different networks. However, it's apparent that Nintendo understands the weight of Twitter and how often people utilize it. Why not structure Miiverse in a similar way so that users will be more likely to incorporate it into their communication efforts?

Companies such as fishbat are able to see just how popular Twitter is as well as its constant usage by a number of people. The messages posted should be short yet effective so that they are able to grasp attention right away. Miiverse being able to adopt a similar structure is something that I can only describe as brilliant but I cannot help but feel as though Internet marketing efforts have to be stronger. I can only hope that these are seen in due time.

I would like to think that Miiverse has potential to become something great, even if it may never reach the scale of other social media channels. However, I do not think that it has to strive for such a spot. Miiverse is very self-contained by design and the fact that Nintendo fans are able to interact on it only helps to make it that much more of cult platform. It may not be able to attain much in the way of popularity but I feel as though it deserves attention nonetheless.




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