Monday, 17 March 2014

How To Generate Traffic Using Video Marketing

By Joseph Stan


As business owners we all need more traffic and leads for our business. If you currently have a business and you are not utilizing video to attract new potential clients or prospects for your business then you are missing out big time. In this article we are going to share a few simple tips you can use today to get the most out of your video marketing efforts.

If you need to sell your product or service using video then try to focus on these things to generate the best results. Make it fun, if you create a boring video that is 30 minutes long most people will not stick around for more than 15 minutes. Focus on creating information that is valuable to the viewer but at the same time is fun to watch. If you need a longer sales video then you can divided it into a video series that the viewer can enjoy without spending too much time.

When it comes to videos the first 30 seconds are crucial to the success or failure of your video. If you are not able to capture your viewer in the first 30 seconds then most likely you won't be able to sell or do anything with your video. Which is why you need to make sure that the first 30 seconds are aimed at the problem and how your product or service can be the solution to that problem.

The call to action in your videos is something that most video marketers don't do properly. At the end of your video you should always have a strong call to action where you tell the viewer what you want them to do. That could be watch another of your videos, visit another website or clicking the buy button. But having a call to action is the way to transfer your viewer from one place to the other.

In conclusion, a business can thrive by using video marketing. But, it's not so easy to do this if you don't have the right knowledge. Use the information you gleaned from this article to have a successful video marketing strategy. Keep in mind that you have to thoroughly plan and flawlessly execute.




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