Consequently Your Web Pages Are Your Products...
Make every single page of content worthy of your business.
The majority of your site's pages are vital because each page of your site has an opportunity to be indexed by the search engines. This generally means Google in the UK, because it has almost a 90% hold on search activity. In the States it's 61%. You'll maximise the possibility of a page being indexed if you can show Google that you've put some thought and rigour into your page content. What this means is producing a page that's providing lots of unique and engaging content. If a page on your website is not indexed, you have been unable to satisfy Google sufficiently for it to consider your page worthy of being included in their index. Essentially, they don't think its up to scratch enough to be viewed by their users.
Learn From Your Competitors
You can learn a lot about what might be lacking with your web site page by taking a quick look at your competition. The general standard of the pages that you visit will inform you about the standard you will want to achieve and exceed, if your budget and time allows.
Your Message
A succinct message delivered adequately is incomparably better than a poor message delivered well! Looking at your competition will assist you in deciding how well you are going to need to deliver your message. Ensure you are clear about what you will be saying and what you will be asking your visitors to do. Think carefully about what words, pictures and even video would make a visitor purchase from you rather than one of your competition. When you're clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat every single page of your web site as if you are going to place it on a shelf for potential buyers to view. If the product you put on show looks uncared for no one will buy it. If the product does not give enough detail it's the same.
The Factors That Matter To Google
There aren't any mysteries to what Google pays attention to and uses. If you pay no heed to these elements the prospects of your page being indexed are virtually none. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). The following list contains all the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they are inspected by the search engine crawlers and therefore are extremely important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that have meaning. If it does it'll have meaning to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it's the same page address as the previous one, however it's the raw page address. If you have control over your page addressing you should ensure the address makes sense to a human and that it directly reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is important and it's most definitely a factor that influences how highly a page will rank. The Page Title is what appears in the tab of your browser. What you need to incorporate in your page title are words that you need that page to be known for but at the same time you don't want to utilize the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google does exclude pages from its index if it feels multiple pages of a website are the same.
H1 Tag - Think Of It As Heading 1
H1 denotes to a search engine the main title of the content they're crawling. To the human visitor it is the main heading. It should give the reader of the page a very clear notion of what the content of the page is all about.
Meta Description - Your Advert
This is unquestionably one of the most disregarded elements and yet it happens to be one of the most important. This is what Google will serve up if it thinks your content is worthy of appearing in search results. It needs to be produced with a call to action. If you do not write a Meta Description Google will decide for you what it will show and this is generally not advisable.
Image File Names And Attributes
Search engines are unable to translate what an image is about, they only know that there is an image there. The file name you give to an image assists a search engine figure out what the image is about. On top of this the search engines check the alt tag and the title tag fields that can be associated with images. These fields give further opportunities to tell a search engine what they should index a page for.
Word Count - Less Is Not More
There's a fine line between having too many words and having too few. Users are often put off by having to read a lot , however , they are going to leave a page if they are unable to find enough detail. What is clear is that Google does not like pages that are text deficient. It's vital to organise the words in a way that keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In conclusion as a website owner you must regard your site pages like you would products you are placing on view. If your products look unattractive you cannot expect prospects to show interest in them. The same is true for the search engines.
If you would like your site pages to be indexed you have got to make sure you give the search engines with what they are looking for from content. If you would like your internet site pages to be respected by visitors you have got to make sure they can see that you have put some effort into producing valuable content.
Make every single page of content worthy of your business.
The majority of your site's pages are vital because each page of your site has an opportunity to be indexed by the search engines. This generally means Google in the UK, because it has almost a 90% hold on search activity. In the States it's 61%. You'll maximise the possibility of a page being indexed if you can show Google that you've put some thought and rigour into your page content. What this means is producing a page that's providing lots of unique and engaging content. If a page on your website is not indexed, you have been unable to satisfy Google sufficiently for it to consider your page worthy of being included in their index. Essentially, they don't think its up to scratch enough to be viewed by their users.
Learn From Your Competitors
You can learn a lot about what might be lacking with your web site page by taking a quick look at your competition. The general standard of the pages that you visit will inform you about the standard you will want to achieve and exceed, if your budget and time allows.
Your Message
A succinct message delivered adequately is incomparably better than a poor message delivered well! Looking at your competition will assist you in deciding how well you are going to need to deliver your message. Ensure you are clear about what you will be saying and what you will be asking your visitors to do. Think carefully about what words, pictures and even video would make a visitor purchase from you rather than one of your competition. When you're clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat every single page of your web site as if you are going to place it on a shelf for potential buyers to view. If the product you put on show looks uncared for no one will buy it. If the product does not give enough detail it's the same.
The Factors That Matter To Google
There aren't any mysteries to what Google pays attention to and uses. If you pay no heed to these elements the prospects of your page being indexed are virtually none. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). The following list contains all the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they are inspected by the search engine crawlers and therefore are extremely important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that have meaning. If it does it'll have meaning to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it's the same page address as the previous one, however it's the raw page address. If you have control over your page addressing you should ensure the address makes sense to a human and that it directly reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is important and it's most definitely a factor that influences how highly a page will rank. The Page Title is what appears in the tab of your browser. What you need to incorporate in your page title are words that you need that page to be known for but at the same time you don't want to utilize the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google does exclude pages from its index if it feels multiple pages of a website are the same.
H1 Tag - Think Of It As Heading 1
H1 denotes to a search engine the main title of the content they're crawling. To the human visitor it is the main heading. It should give the reader of the page a very clear notion of what the content of the page is all about.
Meta Description - Your Advert
This is unquestionably one of the most disregarded elements and yet it happens to be one of the most important. This is what Google will serve up if it thinks your content is worthy of appearing in search results. It needs to be produced with a call to action. If you do not write a Meta Description Google will decide for you what it will show and this is generally not advisable.
Image File Names And Attributes
Search engines are unable to translate what an image is about, they only know that there is an image there. The file name you give to an image assists a search engine figure out what the image is about. On top of this the search engines check the alt tag and the title tag fields that can be associated with images. These fields give further opportunities to tell a search engine what they should index a page for.
Word Count - Less Is Not More
There's a fine line between having too many words and having too few. Users are often put off by having to read a lot , however , they are going to leave a page if they are unable to find enough detail. What is clear is that Google does not like pages that are text deficient. It's vital to organise the words in a way that keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In conclusion as a website owner you must regard your site pages like you would products you are placing on view. If your products look unattractive you cannot expect prospects to show interest in them. The same is true for the search engines.
If you would like your site pages to be indexed you have got to make sure you give the search engines with what they are looking for from content. If you would like your internet site pages to be respected by visitors you have got to make sure they can see that you have put some effort into producing valuable content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for over 20 years and specialises in optimising web sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a range of digital agencies. Mark has written many articles on strategy and planning, web site design and optimisation.
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