A good logo designer is worth his or her weight in gold. Companies are increasingly demanding better and more relevant CI logo design. They want just the right image to represent their brand succinctly and with character. They want identification that survives the digital era.
Basic design principles apply to work in this area. Once you have established the message this small design should convey, you start with the basics elements. Together they should add up to something with punch and pizazz. It's a competitive world out there and everything associated with business promotion should be tried. Logos tend to be symbolic and indirect, yet when known, they tend to speak volumes.
Tips for good design of a company logo include the usage of color, line, balance, shading, font style and size, and proportion. Beyond this your creative inspiration should know no bounds. As long as the final result is indicative of a business or product, anything goes. It can be obvious or symbolic in nature: it must simply speak visually about what it denotes.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
One way to arrive at the perfect design is to survey what is out there and what you really like. Think about what makes a logo successful. Use the principles you discern for your own company image. Do the fonts and colors go with the lines? Does the log also work in black and white? Is it attention grabbing or a journeyman's job? Company reps need to work closely with designers to pare away the impossibilities and find just the perfect design.
Comparing and contrasting existing logos is a great tip for most designers. They can get new ideas and stay creative. Inspiration comes from many sources. It is a matter of matching logo to corporate image in succinct form. Logos are often trendy, but you can be timely and long-lasting if you are judicious in your selection of design elements.
Balance, size and proportion: these are key words in graphic design and they apply to logos as well. Trying out different variations will bring you to the best result. You must, of course, apply your handiwork to the actual final location to be sure it is suitable. What looks good enlarged may be weak in a small size. In the long run, however, it is all about the company product or service as embodied in one limited design.
A final tip is to coordinate the trademark created to the company tag line. They are used in press releases and as mottos on letterhead stationery and website home pages. It is a team effort in conveying brand image and great thought should be given to the perfect match. Brand identity is the name of the game with logo designers, so do your homework to understand clearly the role involved.
Basic design principles apply to work in this area. Once you have established the message this small design should convey, you start with the basics elements. Together they should add up to something with punch and pizazz. It's a competitive world out there and everything associated with business promotion should be tried. Logos tend to be symbolic and indirect, yet when known, they tend to speak volumes.
Tips for good design of a company logo include the usage of color, line, balance, shading, font style and size, and proportion. Beyond this your creative inspiration should know no bounds. As long as the final result is indicative of a business or product, anything goes. It can be obvious or symbolic in nature: it must simply speak visually about what it denotes.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
One way to arrive at the perfect design is to survey what is out there and what you really like. Think about what makes a logo successful. Use the principles you discern for your own company image. Do the fonts and colors go with the lines? Does the log also work in black and white? Is it attention grabbing or a journeyman's job? Company reps need to work closely with designers to pare away the impossibilities and find just the perfect design.
Comparing and contrasting existing logos is a great tip for most designers. They can get new ideas and stay creative. Inspiration comes from many sources. It is a matter of matching logo to corporate image in succinct form. Logos are often trendy, but you can be timely and long-lasting if you are judicious in your selection of design elements.
Balance, size and proportion: these are key words in graphic design and they apply to logos as well. Trying out different variations will bring you to the best result. You must, of course, apply your handiwork to the actual final location to be sure it is suitable. What looks good enlarged may be weak in a small size. In the long run, however, it is all about the company product or service as embodied in one limited design.
A final tip is to coordinate the trademark created to the company tag line. They are used in press releases and as mottos on letterhead stationery and website home pages. It is a team effort in conveying brand image and great thought should be given to the perfect match. Brand identity is the name of the game with logo designers, so do your homework to understand clearly the role involved.
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