If you're a business owner, especially in the digital age we live in, SEO should be a part of your strategy. Without it, you'll be less likely to be found on Google and other search engines. The top web design companies in the world will agree, but what are some of the metrics to keep track of so that you know said strategy is working? Here are 4 of the most invaluable ones that will help you develop a better understanding of the process at hand.
Bounce Rate - For those that don't know, bounce rate refers to the number of people that visit a site and immediately leave. When this happens constantly, the bounce rate increases, which is a problem in the eyes of such companies as Lounge Lizard. This means that there is something wrong with the site, either from a navigational or overall performance standpoint. Fortunately, the top web design companies can correct this shortcoming.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - You should also be mindful of how many people visit your site through search. This is what equates to traffic, which can result in awareness, leads, and sales alike. To say that this is an important statistic would be an understatement, as it can tell a business owner how well their site is performing. If traffic is either coming to a halt or decreasing, it could be related to the site, which should be looked into as early as possible.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
Bounce Rate - For those that don't know, bounce rate refers to the number of people that visit a site and immediately leave. When this happens constantly, the bounce rate increases, which is a problem in the eyes of such companies as Lounge Lizard. This means that there is something wrong with the site, either from a navigational or overall performance standpoint. Fortunately, the top web design companies can correct this shortcoming.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - You should also be mindful of how many people visit your site through search. This is what equates to traffic, which can result in awareness, leads, and sales alike. To say that this is an important statistic would be an understatement, as it can tell a business owner how well their site is performing. If traffic is either coming to a halt or decreasing, it could be related to the site, which should be looked into as early as possible.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
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