There are certain expectations that users have when they visit company websites. They want to find useful information, purchase products, or simply learn about the brand they've been presented with. Your website matters, which anyone that works in Long Island SEO can attest, but your landing page can make the biggest difference. If you believe your landing page has everything, here are 4 things that you may not have known were missing.
When it comes to the traits of landing pages, the right color matters. According to reputable authorities on marketing, fishbat.com included, the right color choices can catch the human eye, which helps with engagement. However, you shouldn't use any hues that you'd like, however, as they must tie back to the brand. This will help to create a sense of consistency that will strengthen the public's perception of your brand.
Another landing page quality to make note of is simplicity. How easy is this page to navigate? Can the average user land on this page and go to their desired page with little difficulty? Anyone that works in Long Island SEO will tell you that the easier a website is to use, the better it will perform. Not only is this true for search engine rankings, but virtually any aspect you can think of when it comes to online business.
Responsive web design is another vital trait that helps landing pages perform. Not only do people go online via desktop and laptop computers, but smartphones and other mobile devices. It stands to reason, then, that search engines would place more focus on websites that are mobile-friendly. A landing page should share this trait so that the average user will be inclined to visit other pages. Otherwise, engagement will take a dive.
No website landing page will be complete without a CTA, or call-to-action. Some business owners may want website visitors to sign up for newsletters. Others may have the goal of increasing traffic to their dedicated ecommerce pages. In any event, it's important for your landing page to provide a CTA that, in theory, will encourage users to carry out desired actions. Needless to say, this helps with business, digitally and otherwise.
When it comes to the traits of landing pages, the right color matters. According to reputable authorities on marketing, fishbat.com included, the right color choices can catch the human eye, which helps with engagement. However, you shouldn't use any hues that you'd like, however, as they must tie back to the brand. This will help to create a sense of consistency that will strengthen the public's perception of your brand.
Another landing page quality to make note of is simplicity. How easy is this page to navigate? Can the average user land on this page and go to their desired page with little difficulty? Anyone that works in Long Island SEO will tell you that the easier a website is to use, the better it will perform. Not only is this true for search engine rankings, but virtually any aspect you can think of when it comes to online business.
Responsive web design is another vital trait that helps landing pages perform. Not only do people go online via desktop and laptop computers, but smartphones and other mobile devices. It stands to reason, then, that search engines would place more focus on websites that are mobile-friendly. A landing page should share this trait so that the average user will be inclined to visit other pages. Otherwise, engagement will take a dive.
No website landing page will be complete without a CTA, or call-to-action. Some business owners may want website visitors to sign up for newsletters. Others may have the goal of increasing traffic to their dedicated ecommerce pages. In any event, it's important for your landing page to provide a CTA that, in theory, will encourage users to carry out desired actions. Needless to say, this helps with business, digitally and otherwise.
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