Tuesday, 27 March 2012

1. How To Spot Invisible Duplicate Content On Your Site

By Danis Keithly


Duplicate content on a website impedes SEO. In website design, only web designers with solid SEO skills can make certain that your website has no duplicate content.

Ironically, duplicate content isn't always evident. Most site owners mistakenly believe that if the web copy is unique, then the website has zero duplicate content issue. There is certainly another kind of content resting within the backend of the website which web visitors don't necessarily see, but which Googlebot sees. They are the meta titles and meta descriptions, which can sometimes be incorrectly written as duplicate content.

To make sure your site has no duplicate content problems both on the front end and the backend, an optimisation expert can help.

The website must have Google Webmaster Tools set up, as this tool is amazingly helpful in spotting and presenting html errors, including duplicate html titles and meta descriptions.

Take the case of the tuition site which has numerous tutors. It is not uncommon for websites like this to create tutor profiles for each and every tutor staff. Moms and dads and pupils depend on the data presented by these profiles when choosing the perfect tutor for them. Unknowingly, the html title Tutor 001 is duplicated when the following tutor profiles are labeled Tutor 002 - 100. Though each tutor profile is created uniquely, the duplicate content is within the keyword Tutor.

Tuition websites can, inadvertently, have over 500 duplicate content according to the number of tutors they have. This is definitely not good for SEO. But all hope is just not lost. The website owner can change these a huge selection of URLs and select keyword-focused html titles for each of the profile, without necessarily spamming the search keyword.

Websites with numerous products ought to also take note of the same. As an illustration, a business who sells various high end pens might create html links using the word Pen. The word pen being employed for the pen 1 to pen 100 is in fact a duplicate content concern as per Google.

Site owners do have a fix for this, and that's to change the duplicate titles to distinctive keyword based titles and that fixes it.




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