How difficult can article marketing be, right? All you have to do is write some articles and publish them to reap the SEO benefits. Of course, there is more to the effective use of articles to build your business and bring loyal readers to your website or blog. What is the best way to do article marketing and what other benefits can be gained from writing articles about your business?
In theory, article marketing is pretty simple. You write some articles, publish them online and help answer people's questions. But, how good are you at writing or when was the last time that you wrote anything longer than an email? Chances are your writing skills aren't what they were back in college or even high school, if you've been out of school for some time. Often, this becomes a stumbling block for many business owners and potential article marketers and they give up before they've even really begun.
Writing helpful articles and using these articles to market your business is often the center of any good SEO campaign. Writing clever and helpful articles that your potential customers are going to like that cause them to want to read more written by you not only helps your SEO but it appeals to your customer's psychological desire to do business with someone that has offered help in advance. Helping people should be your first priority while gaining favor in the eyes of search engines should be secondary.
Even though publishing articles online can help your search engine rankings, when done incorrectly, article marketing can come back to bite you pretty hard. Some seo firms believe that more is better and they often blast articles out into cyberspace without much thought to where these articles are going to land. A ton of backlinks is good but it is actually backlinks from respected websites with high page rank that will really help you when it comes to SEO. Poorly written articles published to questionable websites can actually ruin an otherwise good SEO campaign. It can take thousands of links from these poor websites to equal one link from a really authoritative website and this should give you something to think about. Do you want to work hard or smart when it comes to your search engine optimization?
Successful article marketing depends upon many factors including a captivating title, a good lead into the article, informative content, a bit of an entertainment factor as well as a powerful closing that causes your reader to want to visit your website. Other technical terms such as keyword density and LSI keywords do come into play as far as the optimization of the article but readability is a much more important factor when it comes to true article marketing.
Getting your article into the hands of publishers that have websites with the readership that you're looking for is the key to successful article marketing. Doing guest blog posts and getting your article syndicated is a surefire way to use article marketing successfully to promote your business.
If you're thinking of doing article marketing on your own I do encourage you to give it a try. You know your business and your niche better than any professional writer and although it might be difficult to back into the swing of writing reports or articles again, the overall method hasn't changed much since high school. Basically, if you were able to pass a high school level creative writing course then you can do article marketing somewhat successfully and promote your own business.
In theory, article marketing is pretty simple. You write some articles, publish them online and help answer people's questions. But, how good are you at writing or when was the last time that you wrote anything longer than an email? Chances are your writing skills aren't what they were back in college or even high school, if you've been out of school for some time. Often, this becomes a stumbling block for many business owners and potential article marketers and they give up before they've even really begun.
Writing helpful articles and using these articles to market your business is often the center of any good SEO campaign. Writing clever and helpful articles that your potential customers are going to like that cause them to want to read more written by you not only helps your SEO but it appeals to your customer's psychological desire to do business with someone that has offered help in advance. Helping people should be your first priority while gaining favor in the eyes of search engines should be secondary.
Even though publishing articles online can help your search engine rankings, when done incorrectly, article marketing can come back to bite you pretty hard. Some seo firms believe that more is better and they often blast articles out into cyberspace without much thought to where these articles are going to land. A ton of backlinks is good but it is actually backlinks from respected websites with high page rank that will really help you when it comes to SEO. Poorly written articles published to questionable websites can actually ruin an otherwise good SEO campaign. It can take thousands of links from these poor websites to equal one link from a really authoritative website and this should give you something to think about. Do you want to work hard or smart when it comes to your search engine optimization?
Successful article marketing depends upon many factors including a captivating title, a good lead into the article, informative content, a bit of an entertainment factor as well as a powerful closing that causes your reader to want to visit your website. Other technical terms such as keyword density and LSI keywords do come into play as far as the optimization of the article but readability is a much more important factor when it comes to true article marketing.
Getting your article into the hands of publishers that have websites with the readership that you're looking for is the key to successful article marketing. Doing guest blog posts and getting your article syndicated is a surefire way to use article marketing successfully to promote your business.
If you're thinking of doing article marketing on your own I do encourage you to give it a try. You know your business and your niche better than any professional writer and although it might be difficult to back into the swing of writing reports or articles again, the overall method hasn't changed much since high school. Basically, if you were able to pass a high school level creative writing course then you can do article marketing somewhat successfully and promote your own business.
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