Friday, 1 March 2019

Fresh Revelations On How To Grow Your Blog

By Catherine Parker


Blogs are the new trick to pass information and engage clients. They are transforming the idea of online presence for personalities and brands. But blogs require more than setting them up. You need the latest tricks on how to grow your blog into an effective online platform for your business or personality. These tricks apply to blogs run for individuals, corporate or products.

Identify a specific niche that will be driving the website. Internet traffic is always very specific. People will come to the site or page looking for particular information. They do not have the time to search for this information in a pile of irrelevant posts. Make the page specific to enhance its authoritativeness. It also gives an easy time to visitors because they do not have to waste time searching for information.

The portal should be designed professionally. The design will affect how people interact with the website. Make the design simple for search engines. It should also be user friendly. The design depends on the activities happening at the page. For instance, contact, sale of products, a networking platform and such other options. Engage a professional who will guide you on modern designs.

Provide captivating content for the blog. People only return to pages that offer value. This value comes from fresh, factual and interesting content. Traffic increases significantly if the content is renewed on regular basis. Make this content SEO friendly so that search engine spiders will pick the webpage easily during ranking. Ensure that this content is relevant and engaging so that visitors can spend more time on the page.

Blogs become popular when they are promoted. Promoting content involves exposing it to social media as well as other pages dealing with similar content. Email marketing is also one of the ways to promote blogs. Technology allows you to even monitor how many people clicked on a page from emails. Without promoting the page, you will be chancing on traffic.

Engage visitors on the website through content and other mechanisms. One of the best ways to engage involves the use of diverse variety of content. Include pictures, text and videos on the blog. Give visitors an opportunity to make comments and leave reviews. They feel a part of the page. Allow them to form communities and also contribute to discussions. With such communities, you are guaranteed that they will always return.

Renew and reinvent your blog regularly. The aim is to keep the platform feeling fresh even for the oldest visitors. Adapt new designs, improve on content and give visitors the best experience. It will eliminate boredom for regular visitors. However, be calculative in the reinvention to avoid losing the sense of stability.

The success of blogs lies in monitoring activity and taking appropriate steps. Know who is clicking on your page, when, how much time they spend there and the most visited pages, among other elements. This helps you to improve on user experience as well as provide customized services to visitors.




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