Search engine optimization is, to many, one of the most complex puzzles in the marketing industries. As you become more familiar with it, however, you'll start to see that it's made up of many smaller pieces. Among the pieces in question is the importance of long-tail keywords, which Long Island SEO specialists will be able to shed light on. Here are some of the important questions to ask about the topic at hand, in addition to helpful answers.
"What, exactly, are long-tail keywords?" According to reputable authorities on marketing, fishbat.com for example, long-tail keywords are longer phrases that are used to help companies rank across different search engines. They tend to be anywhere from three to four words in length, too. While they are lengthier than broader SEO keywords, you will soon see that they are invaluable in their own right.
"What can long-tail keywords offer compared to short-tail ones?" Long-tail keywords are beneficial in the sense that there is less competition to be had. This is ideal for newer brands that are attempting to establish themselves online. Furthermore, long-tail terms will allow companies to build more links, which makes for more diverse portfolios. The more varied that backlinks are, the higher the companies associated with them will rank.
"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.
"Can I rely only on long-tail keywords?" While it's possible to do so, it may not be in your best interest if your focus is on long-term SEO. You should have a mix of different keywords, short and long, that will allow you to obtain as much search engine real estate as possible. What this means, though, is that you'll have to invest more time and money in content and ads as well. If you're able to do so, though, the keywords you implement will pay off.
"What, exactly, are long-tail keywords?" According to reputable authorities on marketing, fishbat.com for example, long-tail keywords are longer phrases that are used to help companies rank across different search engines. They tend to be anywhere from three to four words in length, too. While they are lengthier than broader SEO keywords, you will soon see that they are invaluable in their own right.
"What can long-tail keywords offer compared to short-tail ones?" Long-tail keywords are beneficial in the sense that there is less competition to be had. This is ideal for newer brands that are attempting to establish themselves online. Furthermore, long-tail terms will allow companies to build more links, which makes for more diverse portfolios. The more varied that backlinks are, the higher the companies associated with them will rank.
"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.
"Can I rely only on long-tail keywords?" While it's possible to do so, it may not be in your best interest if your focus is on long-term SEO. You should have a mix of different keywords, short and long, that will allow you to obtain as much search engine real estate as possible. What this means, though, is that you'll have to invest more time and money in content and ads as well. If you're able to do so, though, the keywords you implement will pay off.
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