Tuesday, 3 September 2013

How To Avoid A Fake New York Web Design Company

By Amanda Baird


There is no shortage of web design and development companies in the US, and New York is no exception. With so many top rated New York web design companies, you may be lost for options when choosing a company to work with. You have to know how to identify a good service provider in order to have a smooth business process of designing your site. Here are some tell-tale signs it could be a fake company:-

If a company puts too much focus on the appearance and not the functionality of a website, it could be a fake one. Functionality is actually more important than the aesthetic appeal. A website with a complex navigation, probably because of too much flash, or one whose content is not search engine optimized, or one that is not designed with the target audience in mind, it could be a waste of time and money.

You should also not work with a company that knows nothing about SEO. It is not uncommon to find service providers who concentrate on visual appeal of a site but do nothing on the web copy. Keep in mind that spiders and search engine robots only 'read' content optimized to the specific keywords within the website. This ensures the pages can get ranked high in the search engines as per the optimized keywords.

Even while paying close attention to optimization, a company worth its name should integrate the main elements of flash in all HTML web pages. This is what makes a site well polished and fully optimized both for human visitors as well as the search engine bots. Ultimately the site becomes informative, interactive, and very functional.

A good company should have unrivaled customer support services. When you make an inquiry of their services via email, you should expect a response almost immediately. With so much competition in the industry, service providers should know that a quick response is key to winning business. If a company takes forever to reply to a simple email, certainly it will take eternity to respond to your questions or concerns once you have paid for their services.

The service provider's website should be a reflection of the kind of service to expect. If the website has a poor navigation, broken links, poorly written content, and takes forever to load, chances are quite high that is what you will get. Always visit a company's website to see the quality of their service before hiring them.

Always read client testimonials before committing your hard-earned cash on any service provider. These testimonials and reviews are readily available on the company's official website. Look at the portfolio section of their website to see some of their success stories and to know what to expect of the service provider.

When all is said and done, you have to work with a company that you trust. If there is no testimonial section, always take the initiative to request for contacts of some of their past clients whom you can talk to. Take your time to visit the websites of these past clients and contact them if you can for more details. This should point you to the right direction in regards to the New York web design company you wish to hire.




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