Tuesday, 24 September 2013

How "WWE2K14" & Online Marketing Have Gone Together

By Rob Sutter


I am quite happy to see that "WWE2K14" has been hyped so much as of late because it seems like it could be one of the best wrestling titles of recent memory. When you think about the idea that this game is being published under 2K and not THQ like in previous years, there are certain expectations. Whether or not they will be met truly depends on how workers see them. That being said, I'd like to think that online marketing could bolster the game even further.

While Yukes is still going to be in control of how the actual game is programmed, doesn't it seem more attention has been given to what the fans have been craving? Take the Ultimate Warrior, for example, who has seemingly been absent from all other games in this particular franchise. You can make the claim that it was about Warrior's previous tension with WWE in the past, which has been well-documented. Nonetheless, fans have wanted to see him in the games for quite some time. Would he ever appear, many have wondered?

To the surprise of those who were anticipating the game, Warrior was announced as a preorder bonus and it was perhaps one of the most startling pieces of news. Once again, this man did not have the best history with WWE during his last run, so seeing him in a trailer for the company's game was surprising. Nonetheless, it seemed like he didn't lose much of a touch. As he cut the same kind of intense yet erratic promo that made him a character in the late 80's, gamers knew what was going to happen.

Many ideas truly struck me as interesting but what managed to do so more than anything else was how they unveiled the Ultimate Warrior in a showing of online marketing. On Facebook, people who liked the WWE Games page saw that many images were posted, each one depicting a certain part of a wrestler. We were shown an Ultimate Warrior bicep as well as his hair but there was always that lingering doubt. It was able to keep the user base engaged and it's the kind of goal firms like fishbat strive towards.

"WWE2K14" has been nothing short of excellent as far as its advertising is concerned and I think that this was a great way to get fans even more engaged. It's clear that announcing a fan favorite is always going to get a reaction, more preferably a favorable one. It's hard to say, though, whether or not this particular title is going to be able to make strides in terms of sales. Hopefully it will, judging by how much attention this title has gained thus far.




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