The Google Shopping Campaign Program is really nothing more than an ad format on Google Adwords. If you've used Google Adwords before, you already know that until Google Shopping came along, it only showed text ads along with organic search results.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format? If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
You can create product groups to facilitate making changes to the ads. The features available are very similar to the current Google AdWords program. You can for instance set a daily budget for your ads or decide on the bid strategy you want to use.
The Google Shopping Campaign Program also uses the pay-per-click format of Google Adwords, which means you only pay when someone clicks on your product listing. This keeps advertising costs down while making your profits soar. Another great feature about this advertising format is that advertisements are automatically optimized for mobile computing devices like tablets and smart phones. This is very important considering that more and more people are shopping using their mobile devices.
I know that over the years that it has saved me a ton of money and that it can help you too. Use Google, use their shopping program and make and save money. That is what this business is all about.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format? If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
You can create product groups to facilitate making changes to the ads. The features available are very similar to the current Google AdWords program. You can for instance set a daily budget for your ads or decide on the bid strategy you want to use.
The Google Shopping Campaign Program also uses the pay-per-click format of Google Adwords, which means you only pay when someone clicks on your product listing. This keeps advertising costs down while making your profits soar. Another great feature about this advertising format is that advertisements are automatically optimized for mobile computing devices like tablets and smart phones. This is very important considering that more and more people are shopping using their mobile devices.
I know that over the years that it has saved me a ton of money and that it can help you too. Use Google, use their shopping program and make and save money. That is what this business is all about.
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