When it comes to website ranking, Long Island SEO is one of the most imperative services to take advantage of. Don't make the mistake of assuming that this is limited to written content, though. As a matter of fact, images can be optimized in order to improve rankings. How can this be done, you may wonder? For those that are new to search engine optimization, as it relates to pictures, here are some do's & don'ts to be aware of.
DO know that there are many types of images to use. While you might think that high-quality photographs are the only images that can be used for Long Island SEO purposes, you should know that others exist. GIFs, for instance, are ideal for those that would like the grab the attention of others. Not only are GIFs engaging, if designed that way, but they can be surprisingly small in terms of file size. This is just one of many things to know about optimizing pictures.
DON'T use overly large images. One of the biggest mistakes that people make, in relation to SEO, is image size. If your photos are big, more time will be required to load them. This can be a detriment to your Internet marketing efforts, however, as the images in question can slow down the overall performance of your website. For insight, as to how this can be corrected, you should consult a reputable agency like fishbat.
DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.
DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.
DO know that there are many types of images to use. While you might think that high-quality photographs are the only images that can be used for Long Island SEO purposes, you should know that others exist. GIFs, for instance, are ideal for those that would like the grab the attention of others. Not only are GIFs engaging, if designed that way, but they can be surprisingly small in terms of file size. This is just one of many things to know about optimizing pictures.
DON'T use overly large images. One of the biggest mistakes that people make, in relation to SEO, is image size. If your photos are big, more time will be required to load them. This can be a detriment to your Internet marketing efforts, however, as the images in question can slow down the overall performance of your website. For insight, as to how this can be corrected, you should consult a reputable agency like fishbat.
DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.
DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.
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