Even though designing websites requires work, it can be argued that maintaining them over the course of time needs just as much effort. Any website development company will be able to agree, especially as sites change over the course of time. Maintenance is vital, but you may be curious to know what this process entails. Here are a few do's & don'ts that you should know so that your site will continue to perform at the highest level.
DO ensure that your links work. Even though you might have tested out your links ad nauseam prior to launch, this doesn't mean that they'll work all the time. According to companies such as Lounge Lizard, for one reason or another, the links in question might become faulty. What this means - and a number of web design companies can say the same - is that all of your links should be routinely tested. This is just one of many ways to go about maintenance.
DON'T make your site difficult to navigate. Even if you think you have an easy time moving from page to page, this doesn't necessarily mean that the experience will translate to others. Not everyone is particularly tech-savvy, meaning that you have to build your site for everyone to use. Changing your layout, if even to a minimal degree, can make a huge difference. This is yet another way to go about website maintenance of the highest level.
DO optimize your website for speed. Let's say that you perform a Google search and you click on the first link that you see. If it takes longer than a few seconds for the site to load, there's a good chance that you'll click away before long. This is one of the most basic activities that web developers should account for. If sites do not load quickly, bounce rates will increase, which is nothing short of a negative in the long term.
DON'T overlook the importance of content. Regardless of the industry that you're in, content matters. Without it, your target demographic will not be able to recognize your brand, let alone the products and services you're trying to sell. In addition, if you go for a lengthy amount of time without posting new content, your site's rankings for different keywords will suffer. Anyone that's looking to get into web development must make note of this.
DO ensure that your links work. Even though you might have tested out your links ad nauseam prior to launch, this doesn't mean that they'll work all the time. According to companies such as Lounge Lizard, for one reason or another, the links in question might become faulty. What this means - and a number of web design companies can say the same - is that all of your links should be routinely tested. This is just one of many ways to go about maintenance.
DON'T make your site difficult to navigate. Even if you think you have an easy time moving from page to page, this doesn't necessarily mean that the experience will translate to others. Not everyone is particularly tech-savvy, meaning that you have to build your site for everyone to use. Changing your layout, if even to a minimal degree, can make a huge difference. This is yet another way to go about website maintenance of the highest level.
DO optimize your website for speed. Let's say that you perform a Google search and you click on the first link that you see. If it takes longer than a few seconds for the site to load, there's a good chance that you'll click away before long. This is one of the most basic activities that web developers should account for. If sites do not load quickly, bounce rates will increase, which is nothing short of a negative in the long term.
DON'T overlook the importance of content. Regardless of the industry that you're in, content matters. Without it, your target demographic will not be able to recognize your brand, let alone the products and services you're trying to sell. In addition, if you go for a lengthy amount of time without posting new content, your site's rankings for different keywords will suffer. Anyone that's looking to get into web development must make note of this.
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