Wednesday, 27 December 2017

Why Long Island SEO Experts Adhere To Content Is King

By Arthur Williams


Anyone that specializes in Long Island SEO will tell you that progress can't be made without content. For proof of this, all you have to do is look at the commonly repeated mantra, "content is king." While this phrase holds weight in a number of industries, most people don't know where it stemmed from. Ergo, they don't fully understand the meaning behind it. For starters, did you know that this phrase goes back as far as 1996?

During this year, in January, Bill Gates wrote an essay that was published on Microsoft's website. The title of the essay in question? "Content is King." Anyway, in this essay, Gates claimed that he saw content being the driving force of the world, much in the same way that television and broadcasting were in years past. He wasn't wrong, though, as the Internet has become a hub for the world's information. This isn't where the essay concluded, though.

Moving on, Gates said that the Internet gives people the platform to post and publish whatever they want. This has become especially true with the advent of social media, which most people use in some form or another. It's also worth noting that, thanks to various services, people can create their own blog sites within minutes. It has never been easier for people to get their content out into the open, as the likes of fishbat.com can attest.

Over the course of several decades, it's safe to assume that "content is king" has evolved to mean different things to different people. Those that work in marketing want to consistently create more content so that they remain in the public eye. Long Island SEO specialists want to tailor said content so that it will be optimized for search engines. These are just a few ways that this quote has changed from year to year.

If anyone needs proof of Bill Gates' impact on the tech field, his "Content is King" essay from 1996 is a solid example. He knew that this was more than just a mantra; it would become a focal point for business as a whole. As a result, it would make sense for both old and new businesses to follow said mantra in the future. By doing so, they would be able to find new business and, more importantly, grow.




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