Sunday, 15 April 2018

Long Island SEO: What Is Internal Linking?

By Arthur Williams


Anyone that specializes in Long Island SEO that links can come from anywhere. This brings us to the topic of internal linking, which is the process by which links that are created on one domain, to link back to the domain in question. This is a common practice, but you may want to learn more about it. For a better understanding of what, exactly, internal linking is, here is some information that you would be wise to keep in mind.

Have you ever created a link on your website to direct a visitor to another page on the same domain? If so, intentionally or otherwise, you have partaken in internal linking. The fact that this eases the user experience can't be denied by those that consider themselves Long Island SEO specialists. With that said, there is much more value to be obtained, provided the right strategy is put into effect.

According to reputable names like www.fishbat.com, a solid internal linking strategy can help with rankings for various keywords. When you use a link with a particular anchor text, ideally what you'd like to show up for in search engine results, it will be able to increase your ranking for that very term. In short, it makes sense to link to yourself for this reason. Provided this isn't done in excess, it can make a considerable difference.

While the perks of internal linking are undeniable, it's equally important to know how it should be done. One of the most important rules is to include links that will have value, not only for you but those you're targeting. If you can't see a potential consumer clicking on an internal link, you'd be wise not to include it. This is a situation where you have to put yourself in the other person's shoes, so that you can make better decisions.

The number of internal links you include should be noted, too. One of the cardinal rules of links in general is that the fewer there are on a site, the more value they will have. What this means is that you shouldn't include too many links on a single page. Not only does this decrease value, but it can actually hurt your rankings in the long term. Careful implementation is needed, so be mindful of where you place them.




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