Thursday, 8 August 2013

How To Increase Online Presence With SEO

By Janna Vanous


SEO Applies to Every Website

So, what do you need to do to make that happen? There are a lot of things that go into good SEO. Keywords are, of course, the backbone of all SEO and finding the right keywords for your site is a big part of the process. Beyond that, you also have to use the words in a way that search engines like. Keywords and content aren't all that's involved, though.

To index your site, the bots have to be able to read it. Even though you've published a page, for example, it doesn't mean that it's publicly available. A lot of site-building software has what is basically an "Off" switch to prevent bots from crawling unfinished pages. It isn't uncommon to fail to flip this switch, if you will, once the site is built to allow search engine bots to see it.

Even if access is allowed on your site, there are some things that can make it hard for bots to crawl your site. If your site is built with sloppy code, it makes it hard for bots to catalog your content. People often overlook other important things that can help the bots, as well, such as metadata and image descriptions.

It's possible that your site isn't ranking as well as it should because of one of these factors. Hiring an SEO company can help you figure out the best strategy to increase page rank. Running a successful website is about more than SEO, of course. If you're interested, you can also find companies that provide additional services, such as online reputation management or social media management.

Many people don't think of SEO as something they need to worry about. We want to believe that offering a good product should be sufficient for success. You shouldn't need to think about something like SEO to try to "game" the system. On the contrary, giving your site the best chance for success isn't dishonest or wrong at all.

Is page rank really important for a site's success? Sadly, the answer is yes. Search engines are still the most popular way to find the information we're looking for. We use them to find entertainment, advice, and even the right local business. For most users, the results of a search are irrelevant beyond the first few pages. Your site might be exactly what people are looking for, but they won't know it if it doesn't show up in those first few pages.




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