Friday, 23 August 2013

The Four Most Important Things To Know About SEO

By Leonard Ochoa


With the recent Panda and Penguin changes, many of the old tricks that used to make sites number one in the search engine positions no longer have value. Google now calls for written content to possess a natural movement, and for site proprietors and SEO professionals to focus more on quality in place of quantity. Consequently, it is not the end of it all for SEO. You can still make use of techniques that will help enhance your Google search engine positioning.

At the center of the issue is the users' connection with subject matter. They care about it, and they are more likely to return to your site if they find your written content helpful. Quantity is out and quality is in. Keywords and phrases that don't make sense, written content for the sake of it, poorly written web pages - these all add up to a site which will not work. If you desire return website visitors, top quality content is the key.

Your own site's authority continues to be really important to Google. Your authority is calculated by how many other websites connect to you, which is only likely to happen in abundance when your own website consists of top quality written content that is useful and helpful.

An additional way to improve your Google search engine positioning isa technique named tiered link building. Here, you create websites on several tier levels - one linking another to the final destination which is your money website. Google doesn't like it when one website has tons of backlinks. You can have one or two sites connecting to your money site; these are your tier 1 websites. Tier 2 websites are the ones that connect to your tier 1 sites, etc. This can help stop your money site from getting punished by Google while still getting the backlinks it requires to pull in website visitors.

Last but not least, your website has to utilize SEO tactics so it can be a success. Your website is going to be obsolete if you can't contact your target demographic. The recommendations above will help you boost your ranking in Google, as well as keep visitors returning.




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