Sunday, 27 October 2013

A Case Study In Reputation Management Of Veritas Inc In Atlanta

By Van Wildmost


Search engine optimization can do more than just promote your affiliate product, it can repair an online reputation. Reputation management is extremely difficult to do yourself, but not impossible. In order to repair your online image, you have to gain as much online real estate on the major search engines and push the negative reviews like ripoff report or similar sites to the second or third page. Some companies are really good at this, while some have no clue. If that someone is you, you may find this article very useful. I've looked at a couple companies that are doing great things, one in particular, Veritas Inc Atlanta. The Veritas Inc reviews are not great. However, they are in the process of getting some great results. In this article, I will explain what they have been doing.

Reputation management focuses on one primary function. Giving relevant information to people who are looking for it is the primary objective. In today's day and age, many people like to look at gossip and negative news a lot more than positive news. Just think about it for a minute, when you were in school, what was everyone gossiping about? Good things or bad things? Maybe you got involved in the conversations, maybe you didn't, but one thing is for sure...people love negative news. You know what people like even more than negative reviews? Videos! Check out this Veritas Inc video page to see an example of what this article focuses on.

Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.

Veritas Inc Atlanta is putting a ton of content out there, all original, to help take over the search engines. All of this content is optimized for the company's name. This sounds a little basic, but how many business owners don't optimize their pages for their company's name? The answer would astound you. Most business owners are trying to create leads with their pages. They are only optimizing their sites for their products or services out there. So be sure that you optimize your company's name, or your own name for that matter, on some content.

What is reputation management without backlinks? The truth is, there are some pages out there that will rank well right out of the gate. Several of the individual pages on ripoff report or scam sites can pop up to the first page of Google in no time. The reason for this is your company's name is going to be really easy to rank for. Use this to your advantage with reputation management! You can outrank ripoff report and any complaint site if you focus your keywords on your company's name, and get relevant high powered backlinks. How you get them is ultimately up to and there is a lot of information out there available on how to get those, but you must get them.

Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!

Although it takes a lot of time and energy to create content and gain backlinks, it will be worth your effort in the long run. Reputation management companies are all doing this and making a killing at it. Just like your reputation takes a long time in the real world to get better, it also takes a long time online as well. Veritas Inc Atlanta has spent many months putting content out there and it is working. They are following the steps mentioned above. Just do your research, put forth the work, and watch things get better. Good luck!




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