Friday, 25 October 2013

Finding Custom Website Development In New York

By Kelly Wood


You are probably wondering why you would want custom website development in New York. There is the perception that custom designs will be more expensive than a company that uses a template. However there are a number of different reasons why you want to invest that little bit more to get a bit more value for money.

The first is the difference between custom design as opposed to template. Most designers will talk about building a site for you and unless asked directly are unlikely to say that they use a template. Most people though will be able to tell the difference when they compare the two in front of them.

The other option is a custom site. This is developed specifically with a company in mind. This means that the menus, layout and other elements are all created for that particular client and will not be used for another company at a later date. For better or worse your company will stand out.

Using a template does not necessarily mean that a site will look bad and indeed it may look excellent and be suited to your business. The risk is that your site will look similar to other clients who have used that company. It then means that people may look at your site and be less likely to choose your company because it looks too similar to another client that may be more high profile.

Image is a crucial part of promoting yourself online. With a template there is the danger of a business looking outdated because the template cannot be easily updated. Customized sites are more flexible allowing for layouts and setup to be changed more easily and making it easier to update. It is worth looking at the sites of the designers themselves as this will increase the chances of choosing a designer that will do the right look for your business.

The theory is that templates are cheaper than customized sites. This is not always necessarily the case. Different companies will give you a different quote for their services. A lot of it will depend on what they charge for and what they feel is a fair cost for their services.

It is worth looking beyond your immediate local area when comparing the different options available to you. Sometimes companies may charge a bit more if they feel that they have a target market to themselves or if they know their customers personally. While this can lead to a more personal service there is the danger that this can also mean that they do not stay competitive as they feel that people will not go elsewhere as it is more convenient to go to people near them.

In short it is worth shopping around and seeing what is available when comparing custom website development in New York. There are numerous options available. Be aware that some companies can offer graphic design and other services as well. Use your local search engine to see what is available and what is best suited to your business needs as well as using it to find feedback in order to get the best possible designer to suit your budget.




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