Sunday, 3 June 2012

29 Prime Review: GooglePlaces is No More!

By Jennifer Stanowitz


The powerhouse technology company, Google, seems to be taking over the Internet. Everywhere you look, Google is there. Millions of people from all over the world use Google for multiple reasons. Currently, it is the number one search engine used on the Internet. Recently, Google decided to make some rather large changes that will affect all users.

Google bought Zagat in 2011. Zagat is a rating system in which users can rate a variety of businesses, from restaurants to airlines. The ratings lie on a 30-point scale. Initially, people had to pay a fee to access the Zagat website. After Google gained Zagat, they decided to waive the fee for users. Users have the ability to read reviews about certain businesses and make a decision as to whether or not they will use their services.

Recently, Google announced that GooglePlaces will be eliminated. What used to be GooglePlaces will now be under GooglePlus Local Pages and include the Zagat rating system. Users will still be able to search for local businesses but now they have the ability to read reviews written by previous customers. By doing this, Google hopes to make it one simple experience for their users whenever they need to use the Internet.

In order to use this feature, you must have a Google account. GooglePlus Local Pages will allow the user to read reviews from family and friends who have left them on certain businesses. While this new feature may be helpful for consumers, this makes things a little more difficult for business owners.

As a business owner, you must consistently monitor what is being written about your business online. GooglePlus Local Pages is another part of the Internet that business owners must closely watch. Business owners must remember to do their best to keep their online reputation clean. It will be interesting to see how Google users react and adapt to the changes.




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