With Google Panda 3.3 seeing millions of websites evaporate in the ranking, it is a valid inquiry for companies to ask whether search engine optimisation or SEO continues to be dependable among business services online.
What really just happened when Google Panda 3.3 was released? Essentially, Google scoured the web for sites which it believes have unnatural links. Google got smarter. Although websites are creating links via SEO articles, Panda 3.3 penalised those websites which are obtaining a large number of links that happen to be poor quality and which usually are derived from disseminating content thru networked blogs and other automated distribution services.
In the past, Google only penalised sites that resorted to link buying activities to control PageRank. At this time, Google got smarter and visited sites which, while depending on content marketing strategies for link building, got their contents from automated distribution services, networked blogs, and other low quality web sites which may put irrelevant links to another website for the intent of ranking.
With this constant chase for Google's new standards, companies might feel like investing on internet website marketing by means of website creation and optimisation is risky and unstable. Is it smart to stop search engine marketing investments?
The answer is no. The web continues to be a greatly leverageable place in particular for start-ups and SMEs who have low capitalisation and yet a good product to provide its market.
The only strategy to win over Google is always to follow its rules, in spite of the many times these rules have changed and will continue to vary. Additionally, creating and distributing premium content will always be in line with that Google desires.
To be in line with Google, website owners have one rule of thumb to abide by: What Google wants for its visitors. And Google only desires top quality, relevant content. At present, website owners must start planning about what Google desires from the very beginning of the site creation when they are just conceptualizing the website. Having no content and all images on the website seriously is not good for Google, because it seriously isn't able to index and understand what the site is about. Google has robots and humans to read the websites. Having flash elements is also not good since Googlebot simply does not crawl flash.
While Google requires better quality in websites, website owners should adhere to with this raise in the bar. After 100%, there is nothing off beam about being the top website, in Google and your would-be customers' eyes.
What really just happened when Google Panda 3.3 was released? Essentially, Google scoured the web for sites which it believes have unnatural links. Google got smarter. Although websites are creating links via SEO articles, Panda 3.3 penalised those websites which are obtaining a large number of links that happen to be poor quality and which usually are derived from disseminating content thru networked blogs and other automated distribution services.
In the past, Google only penalised sites that resorted to link buying activities to control PageRank. At this time, Google got smarter and visited sites which, while depending on content marketing strategies for link building, got their contents from automated distribution services, networked blogs, and other low quality web sites which may put irrelevant links to another website for the intent of ranking.
With this constant chase for Google's new standards, companies might feel like investing on internet website marketing by means of website creation and optimisation is risky and unstable. Is it smart to stop search engine marketing investments?
The answer is no. The web continues to be a greatly leverageable place in particular for start-ups and SMEs who have low capitalisation and yet a good product to provide its market.
The only strategy to win over Google is always to follow its rules, in spite of the many times these rules have changed and will continue to vary. Additionally, creating and distributing premium content will always be in line with that Google desires.
To be in line with Google, website owners have one rule of thumb to abide by: What Google wants for its visitors. And Google only desires top quality, relevant content. At present, website owners must start planning about what Google desires from the very beginning of the site creation when they are just conceptualizing the website. Having no content and all images on the website seriously is not good for Google, because it seriously isn't able to index and understand what the site is about. Google has robots and humans to read the websites. Having flash elements is also not good since Googlebot simply does not crawl flash.
While Google requires better quality in websites, website owners should adhere to with this raise in the bar. After 100%, there is nothing off beam about being the top website, in Google and your would-be customers' eyes.
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