Why is a straightforward lead generation system so important? Well, without a regular flow of carefully targeted traffic to your internet site or consumers to your bricks and mortar business, you do not have a business. It 's as as that! Yes, I include regular bricks and mortar businesses here as today, even a bricks and mortar business needs a website. And I'lltell you exactly why .... But before I do so ..... Let me ask you a question.
What do you do when you are on the lookout for a new computer? You go to the web and you look for a store closest you. Right? The same applies when you look for a service or provider eg a plumber, electrician and/or accountant.
Hence even if you don't have a web business you definitely do need a presence on the web so you can lead your clients to you.
After you've got your website up and running, it's time to start generating targeted leads to your site. That's the troublesome part. There are numerous lead generation techniques that may be implemented to assist you here. Some cost serious money but others do not. The secrets I outline below can be implemented on the scent of an oil rag. After you see a return on your investment, you can then invest in some paid lead generation strategies.
Here are 5 lead generation strategies to get you going.
Tip 1: Exchange Links
It would be extremely rare to find a site that has a regular flow of traffic that does not link to another site. Most web designers are ready to exchange links as this increases their site's exposure. After you adopt this methodology, you'll soon see a rise in traffic coming in to your website from other sites.
Please remember , however , when you exchange links with other sites, make sure that the links have relevancy to your niche. Also try and link with sites having a high google ranking. This can, in turn, bump up your site's ranking and with a good ranking, you will , create more traffic to your internet site.
Tip 2: Traffic Exchange
The way a traffic exchange works is very simple. To usethis plan, you'd need to join a traffic exchange. They can be found by searching on google. The first step would be to register your details.You then have to read other folk's web sites which earns you credits. With most traffic exchanges, you would be given one or two free credits when you sign up.
The trick to utilising with a traffic exchange is to realise that your website will be only be viewed for up to 1- 20 seconds at any given time. So rather than sending visitors to your website, it would be more useful to send them to an advertisementdesigned for traffic exchanges. The most effective is a squeeze page which has a simple headline, description, and opt-in box where they can register their details in return fora free report, eBook or newsletter. This is a really good system because you not only get traffic to your website but you also have your visitor's details which you are able to use later on to promote your products by via email marketing.
Tip 3: Article Promotion
There are several online directories on the internet where you can submit articles. You don't have to write these articles yourself unless you wish to save costs or if you enjoy writing. But there are many independent writers who are prepared to write articles for you for a tiny charge. It's up to you and it is dependent on your position, your workload and whether you like writing or not.
When starting out be sure to choose a niche that you know a little about or are passionate about. This make writing the articles easier and your reader will feel your passion. Include a resource box at the end of your article that links to your site. Write a little bit about yourself and your website. If you provide an engaging, informative article that gives value to your reader, they'll be encouraged to click on the link to your site.
Tip 4: Newsletter or Free Report.
This can sound like hard work but it doesn't have to be like that. There are numerous writers and sites that are willing to provide free articles as long as you give them credit in your newsletter. This also gives them free advertising and so it is a win-win for both of you.
Make sure your subscribers can share your ezine with their friends. This is another way togenerate awareness and inspire visitors to your internet site. Where they can opt-in to a free report or your eclass
Tip 5: Join Internet Communities and Forums
This only needs your time and nothing else. You can share your knowledge and expertise with numerous internet communities as well as on your site. You can get free advertising when you go to forums that have got the same subject or niche as your website.
Sharing your knowledge with them will build your credibility and will establish your name as an expert and, in turn members of these online communities and forums will visit your site.
So now you have 5 easy and cost effective lead generation methods that may form the basis of your lead generation system. Good luck with implementing them.
What do you do when you are on the lookout for a new computer? You go to the web and you look for a store closest you. Right? The same applies when you look for a service or provider eg a plumber, electrician and/or accountant.
Hence even if you don't have a web business you definitely do need a presence on the web so you can lead your clients to you.
After you've got your website up and running, it's time to start generating targeted leads to your site. That's the troublesome part. There are numerous lead generation techniques that may be implemented to assist you here. Some cost serious money but others do not. The secrets I outline below can be implemented on the scent of an oil rag. After you see a return on your investment, you can then invest in some paid lead generation strategies.
Here are 5 lead generation strategies to get you going.
Tip 1: Exchange Links
It would be extremely rare to find a site that has a regular flow of traffic that does not link to another site. Most web designers are ready to exchange links as this increases their site's exposure. After you adopt this methodology, you'll soon see a rise in traffic coming in to your website from other sites.
Please remember , however , when you exchange links with other sites, make sure that the links have relevancy to your niche. Also try and link with sites having a high google ranking. This can, in turn, bump up your site's ranking and with a good ranking, you will , create more traffic to your internet site.
Tip 2: Traffic Exchange
The way a traffic exchange works is very simple. To usethis plan, you'd need to join a traffic exchange. They can be found by searching on google. The first step would be to register your details.You then have to read other folk's web sites which earns you credits. With most traffic exchanges, you would be given one or two free credits when you sign up.
The trick to utilising with a traffic exchange is to realise that your website will be only be viewed for up to 1- 20 seconds at any given time. So rather than sending visitors to your website, it would be more useful to send them to an advertisementdesigned for traffic exchanges. The most effective is a squeeze page which has a simple headline, description, and opt-in box where they can register their details in return fora free report, eBook or newsletter. This is a really good system because you not only get traffic to your website but you also have your visitor's details which you are able to use later on to promote your products by via email marketing.
Tip 3: Article Promotion
There are several online directories on the internet where you can submit articles. You don't have to write these articles yourself unless you wish to save costs or if you enjoy writing. But there are many independent writers who are prepared to write articles for you for a tiny charge. It's up to you and it is dependent on your position, your workload and whether you like writing or not.
When starting out be sure to choose a niche that you know a little about or are passionate about. This make writing the articles easier and your reader will feel your passion. Include a resource box at the end of your article that links to your site. Write a little bit about yourself and your website. If you provide an engaging, informative article that gives value to your reader, they'll be encouraged to click on the link to your site.
Tip 4: Newsletter or Free Report.
This can sound like hard work but it doesn't have to be like that. There are numerous writers and sites that are willing to provide free articles as long as you give them credit in your newsletter. This also gives them free advertising and so it is a win-win for both of you.
Make sure your subscribers can share your ezine with their friends. This is another way togenerate awareness and inspire visitors to your internet site. Where they can opt-in to a free report or your eclass
Tip 5: Join Internet Communities and Forums
This only needs your time and nothing else. You can share your knowledge and expertise with numerous internet communities as well as on your site. You can get free advertising when you go to forums that have got the same subject or niche as your website.
Sharing your knowledge with them will build your credibility and will establish your name as an expert and, in turn members of these online communities and forums will visit your site.
So now you have 5 easy and cost effective lead generation methods that may form the basis of your lead generation system. Good luck with implementing them.
About the Author:
Lorna Zelunzuk is very focused on working harder not smarter. She continually seeks to improve and improve processes. Her site Simple Lead Generation System does precisely that. Stay informedwith the newest Lead Generation Tips and Techniques here.
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