Sending out press releases with stories, updates, and developments about your company is a great way to build marketplace awareness and generate potential sales.
Implementing a search engine optimization plan that enhances your site content with the right keywords is a great way to increase your company's search rank and attract business.
Unfortunately, most companies don't realize that if they combine these 2 tactics, they''d make each of them even more valuable. They'd also achieve enduring results that would deliver measurable benefits with tremendous ROI.
The merging of these two disciplines is known as SEO public relations, or SEO p.r. for short.
SEO p.r. unites the craft of press release writing with the metrics of SEO keyphrase analysis. It allows you to tell a compelling story that attracts immediate attention and creates clicks to your website both now and into the future.
The initial step in building a SEO p.r. news release is to create your release. Focus on one single message that you'd like your audience to remember and write clearly, simply, and concisely.
Next, utilise a research tool to pinpoint the keywords that are most relevant to your product or service and are most searched by your target market.
After that, go to the web sites of your competition and analyze the keywords that they use. This will give you ideas of additional keywords that may be useful to include in your SEO p.r. news release. Using particular keywords of your more established competitors can help you to leverage their superior market position and actually divert traffic from their site to your site.
Finally, after reviewing your list of top keywords and your competition's list of top keywords, make a working list of the most desirable gold nugget keywords with the most relevance to your service or product, and are also the most searched by your target market. Take these keywords and sprinkle them throughout your news release. Substitute them for other words that you may have used in your news release that don't pack as much SEO punch as the new ones that you've compiled.
You now have a SEO p.r. news release that will have value and deliver benefits far beyond the usual news cycle of 5 to 7 days that most news releases have. Your release will come up in the results when users search for the key phrases that you've sprinkled in, and you'll be in a position to attract that traffic. Your SEO p.r. news release will also help increase your search rank, generate backlinks to your website from the sites that use your news release, and get you discovered by new potential customers.
Implementing a search engine optimization plan that enhances your site content with the right keywords is a great way to increase your company's search rank and attract business.
Unfortunately, most companies don't realize that if they combine these 2 tactics, they''d make each of them even more valuable. They'd also achieve enduring results that would deliver measurable benefits with tremendous ROI.
The merging of these two disciplines is known as SEO public relations, or SEO p.r. for short.
SEO p.r. unites the craft of press release writing with the metrics of SEO keyphrase analysis. It allows you to tell a compelling story that attracts immediate attention and creates clicks to your website both now and into the future.
The initial step in building a SEO p.r. news release is to create your release. Focus on one single message that you'd like your audience to remember and write clearly, simply, and concisely.
Next, utilise a research tool to pinpoint the keywords that are most relevant to your product or service and are most searched by your target market.
After that, go to the web sites of your competition and analyze the keywords that they use. This will give you ideas of additional keywords that may be useful to include in your SEO p.r. news release. Using particular keywords of your more established competitors can help you to leverage their superior market position and actually divert traffic from their site to your site.
Finally, after reviewing your list of top keywords and your competition's list of top keywords, make a working list of the most desirable gold nugget keywords with the most relevance to your service or product, and are also the most searched by your target market. Take these keywords and sprinkle them throughout your news release. Substitute them for other words that you may have used in your news release that don't pack as much SEO punch as the new ones that you've compiled.
You now have a SEO p.r. news release that will have value and deliver benefits far beyond the usual news cycle of 5 to 7 days that most news releases have. Your release will come up in the results when users search for the key phrases that you've sprinkled in, and you'll be in a position to attract that traffic. Your SEO p.r. news release will also help increase your search rank, generate backlinks to your website from the sites that use your news release, and get you discovered by new potential customers.
About the Author:
Rafe Gomez is a principal at VC Inc. Marketing, a provider of business strategy, lead gen, sales support, p.r, and marketing communications services to companies . His work has been featured in a number of major media outlets, including Adweek, DM News, 1 OPEN Forum, Fox News Channel, MSNBC, PBS, CBS Radio, and The NY Morning News. Follow him @vcincmarketing
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