Monday, 10 December 2012

Tips And Tricks For All Things SEO And Beyond

By Jenny Peng


If you have the right background information, you can use this powerful set of tools to increase your site's traffic and improve your business. Read on for some ways to optimize your website.

To help your website rise in the search engine rankings, offer a large amount of content. Cover enough topics to give your website broad appeal, but be sure to still stay within your niche. For example, if your blog is about baseball, offer articles on baseball cards, baseball players and even baseball equipment. By creating a great deal of content, you increase the likelihood that your readers will locate your site.

It is critical that you remain aware of your standings in the search engines, when it comes to search engine optimization. Monitor your standings to see how your SEO is going. Track your ranking with Alexa or by downloading the Google toolbar.

Avoid duplicate content on your site, as Google can penalize you by dropping your search engine rankings. Instead of rewriting the same articles, use new content to attract different readers.

Before committing to an outside SEO company for promoting your site, get a feel for what they do before you make a commitment. Learn about the company's practices and track record in your industry, as well as the expected length of the project, and most importantly, the price. Don't be afraid to ask for a portfolio or examples of their work in action. Speaking to their current or former clients is an exacting method to see how effective the company is. Former clients can give you an honest idea of the company.

Try communicating on blogs, and put links on their sites. Most blog owners allow you to include a link if you reciprocate and leave relevant and substantial comments. However, do not post on irrelevant blogs, and never post anything that is not valuable to the conversation going on. If you know what you are doing you can easily comment on blogs and provide your link.

If you optimize your site, it should be based on keywords and niche. Keep adding relevant articles and other content that contains your main keywords and other long-tail keywords. To get your site a higher search engine ranking make sure the main key words are represented in all titles and links, especially with images and any other areas where you can include text.

You need to have a list of all of your site content if you want the most out of search engine optimization. Site maps make it significantly easier for search engine crawlers and spiders to access every webpage on your website. You may need to include a few site maps, if you have a big website. You don't want more than 100 different links for each map.

Place yourself in your customer's shoes and try to think about what words or things they may search for in order to produce websites about eyeglasses. This will help you better select a variety of keywords. Think of what kind of search queries a real person would use.




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