Wednesday, 5 December 2012

Using Web Site Monitoring Tools To Get More Traffic

By Robert C Webland


If you've recently built a web site with the hope of quickly gaining volumes of traffic (visitors) then you may be surprised to find that this is not as easily accomplished as you expect.

It may also be that in the past, your site received a pile of visitors, but of recent you find the volumes falling.

As web owners compete for traffic, you have to make sure that your creation is dynamic, informative, kept up to date and optimized better than your competitor's websites to be successful .

One means of keeping your creation safe is by carefully monitoring both your website and your rival's; looking at the results with web site monitoring tools and revising your site content in response.

Let's look at some factors you should take care of to be successful online:

1) Broken links on your web pages:

If your pages have broken links (links which rather than take visitors to your planned destination, deliver them to a blank page), it is either because the target page has been replaced or the link wasn't created correctly from scratch.

If the links on your web page don't work, your page may become isolated. In addition, it it can make you, the site owner look sloppy and unprofessional.

The existence of broken links on your site will stop your visitors getting to the most important portions of your site you want them to get to.

You can effortlessly scan your pages with free link checker software to detect the links, and then fix and test them.

2) Monitor links back to your website pages:

Having links point to your site from other places may aid in increasing the location of your website on results pages . The nearer to the top position your pages appear in, the more traffic your site is likely to get.

It is essential that you look for more links for your site. You can get links by getting related web sites to link to yours and individuals to link to share your pages from their profiles.

Besides this, you can figure out not only which pages link to yours - and for which keywords and services; but also discover the material on your site they find useful and where your competitors get their links from, so you can outrank them.

3) Keywords, terms and phrases that bring visitors to your site:

Another very important thing to monitor is which keywords guests were looking for when they found your website.

From this you can find out how search engines view your website and re-orient or edit your site's content to make sure that you get the kind of visitors you want to target.

For example, if I have a TV program review site, but search engines only send me traffic that is looking for TV set's because that is what they think my site is about, then my visitors will regularly leave without clicking adverts. Knowing about this can help me tweak my site contents.

You can easily analyze your traffic by installing analytical software on your site which you can use to find out these keywords, number of searches, most viewed posts etc. Or you can get free tools that do all this and more without installation.

To conclude:

Some of the best ways to increase your web traffic are to include social interaction on your site, set up a proper linking program as well as check for and eliminate broken links so that your site remains competitive.




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