Wednesday, 27 March 2013

An Easy Guide To Help Grow Your Business With Video Marketing & SEO

By Adam Scheib


The number of internet users is increasing each day. Those visiting different sites will spend some time in their day watching a variety of videos. In this case, businesses can tap to the growing use of this media to boost their advertising efforts and bring in a flood of new clients. Here are useful ideas on how to grow your business with video marketing & SEO customized to increase traffic to your website.

It is important to note that videos are becoming popular mode of communication. This is because one can communicate information through a video very easily. In any case, most videos posted can even go viral n YouTube and drive traffic and can even go viral at times. This assumption is also true for videos designed for local client marketing purposes.

Videos have the power to engage consumers in a better way compared to other modes of advertising like emails, texts or even photos. Since there is some entertaining feature in them, any message passed in the process will stick in the minds of viewers for long. One can couple it with emails to increase conversion rate.

Since cameras are affordable, even small businesses will find it cheap to make good quality videos and post them in their website. The cameras come with powerful features to enable users to create videos easily. Besides, the software used in editing and uploading are also readily available and thus this kind of work will not cost a company great deal of money and effort. You do not have to create a long movie to communicate a message effectively.

An important feature of video is its ability to showcaase the company products or service to customers. They need a proper demonstration of what the business is all about. Again, you can use videos and how to guides to provide your clients with a clear impression of how your product or service will be useful to them.

If this is your first time, make sure to keep the video simple. No one wants to watch something complicated or even too long. After posting, you can enable comments or even for people to share. This works well especially with the growing use of social media. When people start talking about the product, you can be sure that your brand is getting noticed. These videos get you a better SEO ranking and traffic to your website.

You can post a video of some of the customers giving testimonials of how a product or service has improved their life. This works well to reach customers as they can easily identify with another consumer. Such will draw attention of viewers and most likely lure them to look for more information about the product or company.

Do not forget to include a call to a clear action. Good marketers understand the importance and magic of this simple statement. Make it easy for people to contact you. It is vital to choose a suitable title or keywords that you expect a customer to type when searching for items related to your company products. These are simple but useful tips on how to grow your business with video marketing & SEO suitable for both large and small businesses.




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