Sunday, 5 May 2013

SEO And Its Importance

By Dottie Bates


The definition of Search Engine Optimization (SEO) can be stated as a highly specialized strategy of building a successful website. SEO straightforwardly addresses the need for a website or web page to attract new targeted visitors, who in turn will convert into potential buying customers. SEO is very important because 90% of all visitors to a website page found it using the major search engines.

SEO is an internet marketing that considers how search engines (Google, Yahoo, Bing, etc.) work, what internet surfers search for, what actual key words and terms being used by the internet surfers, and which search engines are preferred by them. Optimizing a website may engage in editing the contents, HTML and associated coding to both increase its relevance to specific keywords and to get rid of barriers to the indexing activities of the search engine. SEO Singapore provides such services.

As a history, throughout the early 1990's, search engine began their early phases of development. This is to help organize the sites listed on the web. In 1995, search engine optimization was born in the early stages of Yahoo. Internet surfers needed a way to reform the growing number of websites being registered on the rapidly growing web. Optimizer makes use of alphabetically arranged optimization, like the format of the yellow pages of a telephone book. In 1996, comprehension for things like seasoning and keyword density begin to come into view.

Around 1997, Yahoo became the dominant submission site, and anybody who wanted to be known on the web quickly learned that submitting their page to Yahoo was the only option.

Still in the year 1997, public web society recognizes the importance of SEO. But at this moment in time, the methods being used are so much different compared to the methods of site optimization today.

In the year 1999, submission spamming became the common method of site rank. However, new algorithms brought new tactics, as SEO's started to make use of multi-language word lists, platforms, and other innovative strategies.

Nowadays, Search Engine Optimizers are exploring different strategies to optimize internet sites.




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