Wednesday, 8 May 2013

Why The Press Release Still Matters

By Kareem Renada


Businesses and consumers interact in new ways as a result of internet marketing. You can now interact with anyone, anywhere on the planet using tools like Facebook, LinkedIn, and Twitter . But just because new technologies have come to the scene, your shouldn't abandon tried and true marketing tools from prior generations .

Take the standard press release, for example. While it may seem to be an old-school, analogue way of marketing, it is still a very effective, popular and relevant marketing tool. Hiring a professional writer to create your press releases will make them especially effective. These are the four major reasons you should publish professionally written press releases.

To create a well-written press release, you have to be clear in communicating your message. By taking a moment to think about your content, you are forced to crystallize your vision. A well-written, well-crafted press release allows you to shape the public perception of your company in a way that many forms of new media haven't quite mastered just yet.

If done correctly, a news release can be a tool to get your internet site listed by the big search engines. A press release that is sent out through a legitimate wire service can provide you essential back links and site traffic to your web page.

If you would like to share vital information or make a statement, but want to prevent the politics and ring-kissing that oftentimes crops up when trying to get something placed on a particular magazine or on a certain internet site, press announcements are a excellent way to sidestep many of the gate keepers. A wire service exhibits no bias in making news available. So long as the news release is very well written and delivers practical information, just about anyone can make use it, just by choosing it off the news wire.

Press releases live indefinitely. In a landscape of web sites literally disappearing overnight, a press release can provide you endless marketing. As long as your news release has the suitable verbiage and the appropriate focus, you can generate never ending curiosity in your company. But if you want to secure that long-term attention, you must use a specialist writing service like Soultreemedia.com.

The basic press release may be an aged tactic, but it is nonetheless good enough to be a major element of your online marketing program.

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