Wednesday, 22 May 2013

The Jan Berkowitz Method of SEO for Todays Highly Competitive Internet Markets

By Ben Bergman


In today's uncertain economic environment people wonder if the internet can be a source of income. There is lots of business being done on the internet. So there is no doubt there is room for you also. But you might ask, what is the time frame for success going to be?

Is internet marketing for you? Do you have interest in learning what is important and what is not in internet marketing? This short article points out a few things to learn, and some to avoid. You can also study these ideas later, for a more full understanding of them. It usually helps internet marketers to build their knowledge base and understanding of basic marketing ideas.

The world of internet marketing is growing at a fast pace. It can be a good strategy to lay out your plan of action first. Here are a few things that today's internet marketers need to know.

1). The first thing to learn is SEO. Let me explain what it is. A search engine is a computer. Do not expect a machine to interpret what you write. It knows what you are writing about by the keywords you use, and how many there are. You can confuse the computer by writing about many things on one page. Or, you can write about 1 or 2 things and the computer will easily catch on. A keyword is just that, a word that is "key" to an idea. Use them in your URL, title, and paragraphs. You can use them as an "anchor text" in links for more attention. So this is how you get traffic, the search engine understands what your site is about and then can send traffic.

2). If you sell another companies product you are an affiliate marketer. Often times they give you a domain that is replicated, so that everyone gets the same website. When they do this, no one will get seen. That is because search engines do not like these kinds of websites. Instead, stand out from the crowd with your own unique website. Of course use your keywords and be seen.

Do not ever buy PPC ads from a search engine and then link directly to a buy page on your affiliate site. Some search engines will ban you for doing that. That suggests that there are things that you can do that will get you in trouble. Figure out what they are. Some search engines do not like affiliate marketers as they are competition. If you learn these things well you should do ok as a New Marketer, says Jan Berkowitz




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