Thursday 21 February 2013

Put Search Engine Optimization To Work For You

By Julie Higgins


A strong strategy for search engine optimization is key for any business website. Potential customers should be able to locate your site by doing a simple internet search. You need to get your website up and running and up in the ranks. By following these tips, you will have a better chance of attaining that goal.

You can help to maximize your SEO by linking to valid, useful information outside of your site. This is one important part to linking. Search engines give more weight to off-site links that are relevant, than to internal links connecting various pages of your website. Look for options that offer linking opportunities to go back to your page, so your ranking and your traffic can increase.

Include transcripts of any streaming media like audio or video on your site in order to help the search engines rank your content. The main reason providing transcripts is helpful is because this content then can be utilized by search engines. Their spiders can crawl and index the information. In video or audio format, they cannot.

Coding is an important aspect to consider when you are using SEO. For example, a site that relies heavily upon JavaScript must be coded efficiently, so that it can be indexed by search engine spiders. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.

Taking the time to proofread a website's content is an important task that many webmasters fail to do. Review your site carefully to be sure your copy is readable to search engines, while still enticing visitors to want to see more. A good search engine will be less inclined to include a site if it is loaded with grammatical errors and misspelled words.

Ask an educational website or a non-profit to link to your content. This will allow you to establish a trustworthy name. You want to have pertinent, well-written information so that your site is featured by reliable, authoritative websites. Add content that these type of organizations find worthy and useful.

One way to get around the inherent difficulty of indexing images is to use "alt" tags to associate keywords with the image. Tagging images will allow even a visitor who cannot load the images know what the image should have been in that slot. The point here is that the search engines pay attention to alt tags, so if you have keywords sprinkled into your alt tags, search engines will take them into account.

Remember to track all of your results, especially your standings with search engines. Check your rankings frequently. Otherwise, you won't know if your SEO techniques are producing results. Use Alexa or the Google toolbar to monitor your page rank.

Select a keyword specific domain name. This will draw visitors who are truly interested in your site's content. Your website visitors will come from a variety of sources. It may be advertising or it may be from a random online search.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you've just read in this article, you can start to raise the profile of your website.




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