Wednesday 13 February 2013

The Ins And Outs Of Article Marketing

By Robert Strong


Becoming a successful entrepreneur is the goal of many people out there today, and one way to push closer to those goals is to begin working as an article marketer via the Internet. Article marketing will allow you to drive customers to your products via the article content. It can be quite effective. In this article, you can learn some great tips about article marketing.

Use odd numbers in your title. People are attracted to something unique, so if you plan on writing a list, make sure the number you have is a little off. Readers are more likely to be attracted to "76 Ways to Cook Fish" than "50 Ways to Cook Fish". Customers love oddities.

To write compelling articles, you have to know compelling writing techniques. A successful copywriter uses interesting or amusing stories to engage his readers. He writes vibrant descriptions that stimulate all of the senses. He tells his prospective buyers exactly how his product is going to benefit them, and he does so using powerful words that deliver an impact, a conversational tone and, above all, honesty.

Gain more exposure for yourself and your site by posting guest articles on blogs in your topic areas. Search for high-quality blogs that focus on your same group of target readers. Ask if they will let you provide a guest post. Remember, though, to add a short bio with your site and author information at the end of each blog post.

If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).

Do not forget to distribute your video content. Make sure it is posted on all the video sharing sites. Include a link back to your home page or to a post that is related to the videos content. Video content is becoming increasingly important so embrace it.

Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read.

Stay on topic. Your article should always be relevant to whatever it is promoting. If you are writing about home improvement, there is no reason to throw in a story about your recent vacation to the Bahamas. Readers want the content to match the topic, so make sure you don't stray too far.

Of course you know that every mistake should be treated as a learning opportunity. When you are in the article marketing field, though, mistakes are even better than education. They are fresh topics for your articles. Write an article about your mistake! Teach your readers what you did wrong and what they can do right, in order to avoid your error.

When you write a product review article, decide on the product's very best feature and open your article with it. Include it in the article title if you can. The earlier you can hook your reader, the better. The reader will be more interested and curious and more receptive to learning about the product that you are reviewing.

If you can search a term online to find anything in the world, you can definitely get a great benefit from article marketing. First, however, with a better understanding offered through the advice in this article you can make great waves through article marketing, so get interested and learn some more.




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