It can be extremely frustrating to spend cash, time and effort to have your website developed, only to find that Google completely overlooks it. If you take a few precautions on the other hand, small, Geo-localized websites can get onto page 1 of Google search results page without purchasing an search engine optimization campaign. So it's worth your while to design your website to be SEO friendly and see how it performs, prior to spending money on an SEO campaign.
Search engines can not read flash and a flash website will make your ranking suffer. If you actually have to make use of Flash don't use it where there is content. A flash lighting effect in the header for instance, will not cause problems, but a flash object containing your written content will.
By the same token, do not hide navigational menu links in images; search engine spiders have to read website hierarchy and the images will not enable them to do that. From a user-friendly viewpoint, menus that appear like menus make the site navigation easier. In the previous 2 decades sites have become rather standardized. They usually have a header, a horizontal menu, potentially a vertical menu and a vertical column with blocks in it. They normally have a footer and a background with an overlaying "sheet". Individuals have become accustomed to basic site structures and generally spend less time accessing the information they need on a "basic" website than on a really "original" one. Keep in mind that a good site is always a balance between functionality and esthetic requirements.
Remember to make headings and images search engine optimization friendly and remember to put keywords in them. Google will give more relevance to headings than to paragraph text, and the larger the heading, the better. Naturally this does not imply that you need to make use of big headings all over, don't attempt to cheat Google, just keep in mind that headings help in rankings. From a navigational viewpoint your titles ought to be completely detailed due to the fact that individuals do not read websites, they "scan" them. The primary information ought to be given in the heading then be followed by a couple of detailed paragraphs. This will make your content search engine optimization friendly as well as user-friendly.
When you have websites connecting to you for any reason, and likewise if you are linking to them, make use of anchor text and not just the site url. Most importantly, do not use anchor text that has nothing to do with the url you are connecting to. If you have "Black Eyed Peas" as anchor text you can not have a link to an url on a weight loss website.
Images are a fantastic method to get keywords in, so do not waste this chance by leaving common file names on the images like those that are saved when you take the image. When you save you can put in your brand-new file-name including the keyword. Always fill in the description tag for the image and add keywords to it.
With an appropriate url name and a couple of easy ideas, you will get your site to rank on Google if it is not a competitive niche. For more competitive websites it might be worth your while to run an SEO project.
Search engines can not read flash and a flash website will make your ranking suffer. If you actually have to make use of Flash don't use it where there is content. A flash lighting effect in the header for instance, will not cause problems, but a flash object containing your written content will.
By the same token, do not hide navigational menu links in images; search engine spiders have to read website hierarchy and the images will not enable them to do that. From a user-friendly viewpoint, menus that appear like menus make the site navigation easier. In the previous 2 decades sites have become rather standardized. They usually have a header, a horizontal menu, potentially a vertical menu and a vertical column with blocks in it. They normally have a footer and a background with an overlaying "sheet". Individuals have become accustomed to basic site structures and generally spend less time accessing the information they need on a "basic" website than on a really "original" one. Keep in mind that a good site is always a balance between functionality and esthetic requirements.
Remember to make headings and images search engine optimization friendly and remember to put keywords in them. Google will give more relevance to headings than to paragraph text, and the larger the heading, the better. Naturally this does not imply that you need to make use of big headings all over, don't attempt to cheat Google, just keep in mind that headings help in rankings. From a navigational viewpoint your titles ought to be completely detailed due to the fact that individuals do not read websites, they "scan" them. The primary information ought to be given in the heading then be followed by a couple of detailed paragraphs. This will make your content search engine optimization friendly as well as user-friendly.
When you have websites connecting to you for any reason, and likewise if you are linking to them, make use of anchor text and not just the site url. Most importantly, do not use anchor text that has nothing to do with the url you are connecting to. If you have "Black Eyed Peas" as anchor text you can not have a link to an url on a weight loss website.
Images are a fantastic method to get keywords in, so do not waste this chance by leaving common file names on the images like those that are saved when you take the image. When you save you can put in your brand-new file-name including the keyword. Always fill in the description tag for the image and add keywords to it.
With an appropriate url name and a couple of easy ideas, you will get your site to rank on Google if it is not a competitive niche. For more competitive websites it might be worth your while to run an SEO project.
About the Author:
We are a South African search engine optimization company that is specialized in running projects for little to medium sized companies and recently established companies. Contact us for a cost-free ranking analysis view our website.
No comments:
Post a Comment