Wednesday, 17 July 2013

What Every Site Owner Should Know About SEO

By Jack Long


It can be extremely helpful to any website to use search engine optimization, but it must be done correctly. Using this article, you can ensure your site will be seen and avoid problems with search engines.

If you are using SEO, take the time to ensure that the code on your site is well written. A site that is primarily written in messy JavaScript will be difficult or impossible for spiders to index. If your site's Flash content does not include a text-only description or tags, it cannot be indexed by spiders.

Pick a domain name that is full of your chosen keywords. Make sure your website is easily found when people search for it. Not everyone will come to your site through links or ads; you need to be prepared for users coming in through searches for your product.

Spiders do not recognize session id names or dynamic language, so make sure you're aware of this as you create URL's for your different web pages. Web crawlers are not designed to crawl these kinds of pages, so make your site's directory structure and page names are keyword-friendly.

If you want to be higher up on search engine results, help the web spiders out. Search engines are constantly crawling your site, going through all of your content looking for related terms that tell them what your site is about, and you can make it easier for them to do so. You need to stress what about your site is important by creating a site map that allows a spider to grasp the hierarchy of your pages.

To make it easy for people to read about new product offerings and bring them to your website, publish descriptive blog entries that can be subscribed to by readers via an RSS feed. The feeds can give info to your clientele, including descriptions of products, prices, and even images. Present these to search engines as well as to websites that list comparison shopping. Customers interested in the area of business you represent can subscribe through a feed reader.

Remember, there just as many ways that search engine optimization can go wrong as there are ways that can tremendously help a website. These tips should have provided you with ways to boost your traffic and how to be able to avoid search engine blocks.




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