The ability for selecting the right keywords for search engine optimization is a good skill to acquire. The right ones will help your standing with the Googles and Yahoos and the wrong ones might just get your site banned. Taking a quick look at how to begin this process will assist in getting your on track, quickly.
Understanding your product or service is the first order of business. The niche you are involved in will have many key words that are appropriate and only through knowing about it can you start an effective research project. This homework is necessary in order to have an idea about the marketing possibilities, anyway, so this is the first step.
Start with the identifying words that come to mind quite easily. If your website is about dogs, start with those. Dog, dogs, breeds of dogs will all be good ones in a general way. You will branch out in different directions as you go along.
Write down those keywords or phrases you would enter into the search engine if you wanted to find your website. Then open a good keyword research tool and enter each of these into it. It will help you expand your research in all different directions. With it you will find the key words about the dog's illnesses, care and feeding and what kinds of shots are needed.
The Google changes have resulted in that search engine looking at long tailed keywords in a better light than they did before. That means that some of the best key words are actually keyword phrases of more than a few words. That opens a lot of options for you.
You may have heard the Gurus who will tell you, in your keyword research, to go deep before you go wide. Others will tell you the opposite. Make sure that when you have a list of key words and phrases you check each one of them, through a search engine, to ensure they are popular enough to do you some good.
The keywords and phrases you finally settle on, for a while, might not be what you envisioned when you started this journey. In selecting the right keywords for search engine optimization, you find that it is ever evolving. Learning about how the Internet works and how words do mean things will help you in all of your efforts as you go along.
Understanding your product or service is the first order of business. The niche you are involved in will have many key words that are appropriate and only through knowing about it can you start an effective research project. This homework is necessary in order to have an idea about the marketing possibilities, anyway, so this is the first step.
Start with the identifying words that come to mind quite easily. If your website is about dogs, start with those. Dog, dogs, breeds of dogs will all be good ones in a general way. You will branch out in different directions as you go along.
Write down those keywords or phrases you would enter into the search engine if you wanted to find your website. Then open a good keyword research tool and enter each of these into it. It will help you expand your research in all different directions. With it you will find the key words about the dog's illnesses, care and feeding and what kinds of shots are needed.
The Google changes have resulted in that search engine looking at long tailed keywords in a better light than they did before. That means that some of the best key words are actually keyword phrases of more than a few words. That opens a lot of options for you.
You may have heard the Gurus who will tell you, in your keyword research, to go deep before you go wide. Others will tell you the opposite. Make sure that when you have a list of key words and phrases you check each one of them, through a search engine, to ensure they are popular enough to do you some good.
The keywords and phrases you finally settle on, for a while, might not be what you envisioned when you started this journey. In selecting the right keywords for search engine optimization, you find that it is ever evolving. Learning about how the Internet works and how words do mean things will help you in all of your efforts as you go along.
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