Wednesday, 17 July 2013

Inside The Search Engine Optimization World

By Manny Rutz


As a business owner you probably understand the power behind search engine optimization and how you can use it to attract quality leads and sales for your business. The thing about SEO is that what works for a while doesn't necessarily works now, it's constantly changing and adapting to new trends like social media. In here we'll share a few tips to hopefully guide you in the right direction and show you what's working now.

Backlinks are still king but quality is everything now, so build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas.

Building backlinks is easy. You can start by leaving comments on other people's blogs to help the rankings for your website and increase your traffic. This is one way to get backlinks back to your site, but what's more is that you are interacting with your peers and possible customers by giving your relevant opinion. This makes people interested in you and what else you have to say. Just don't forget to link back to your own blog or website!

Of course before you even start any type of SEO campaign to boost your rankings you need to make sure that your onsite optimization is properly setup. You do not want to be risking losing rankings because of bad optimization. The proper use of meta tags & keywords are crucial for any seo optimized website. You also need quality unique content and additional pages.

There's a ton of free resources, forums, videos and information on the web about what's working with SEO now. Keep in mind that what works for others might not necessarily work for you, it's up to you to experiment and see what link building campaigns applies to you. Hopefully these tips have provided you with some guidance and best of luck.




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