If your business has been in existence for a fairly long period, it is quite probable that your website which was designed when you commenced business needs redesigning. It has probably become necessary because your business has expanded, new products have been added and your customer base has become bigger which means that more information is being sought from your website than it is capable of providing and most importantly field of your business has become more competitive. Your competitors have probably acquired more attractive, informative and trendier websites, which draw larger web traffic than your website.
If such is the situation as described above, you should plan to have your website redesigned as early as possible. Remember that your more experienced in business than what you were when you started the business, you have a much better knowledge of business and the competition it faces and you are much more familiar with the websites of your competitors and plus points they have as compared to your old website.
While looking to redesign your website, you must remember that each aspect of website design, such as, attractiveness, user friendliness, interactive ability, ability to be located quickly by search engines, compares effectively with your competitors' websites and if possible is an improvement on them.
Experience is no good unless and until it can be used to your benefit in deciding future course of action. Your knowledge of your business, market, competition and websites of your competitors should be harnessed to configure your redesigned website. Remember, you can interact with your web designer effectively if you have a starting point in form of a draft specification of your redesigned website. This specification should cover all aspects of web design.
Your discussions with your web designer should refine the draft specification and indicate quantifiable targets your redesigned website must achieve in order to be accepted. For instance, when a search is mounted using search engines (like, Google, Yahoo or Bing) whether your website gets listed in first two or three positions in the search results. You should be able to zero in on the color scheme and graphics on each page of your website. Graphics should be contemporary to be attractive enough. Multimedia animated graphics are common on websites now-a-days. You may also like to incorporate such graphics on your website.
The important advantage which you have now is that you can communicate your requirements more comprehensively and easily to your website designer and you can interact with him easily and fruitfully to refine your requirement. Therefore, you can get the maximum out of web designers who are new but talented and who are willing to redesign your website at a much less price than the well known names in the field of web design, whose services cost a fortune.
If such is the situation as described above, you should plan to have your website redesigned as early as possible. Remember that your more experienced in business than what you were when you started the business, you have a much better knowledge of business and the competition it faces and you are much more familiar with the websites of your competitors and plus points they have as compared to your old website.
While looking to redesign your website, you must remember that each aspect of website design, such as, attractiveness, user friendliness, interactive ability, ability to be located quickly by search engines, compares effectively with your competitors' websites and if possible is an improvement on them.
Experience is no good unless and until it can be used to your benefit in deciding future course of action. Your knowledge of your business, market, competition and websites of your competitors should be harnessed to configure your redesigned website. Remember, you can interact with your web designer effectively if you have a starting point in form of a draft specification of your redesigned website. This specification should cover all aspects of web design.
Your discussions with your web designer should refine the draft specification and indicate quantifiable targets your redesigned website must achieve in order to be accepted. For instance, when a search is mounted using search engines (like, Google, Yahoo or Bing) whether your website gets listed in first two or three positions in the search results. You should be able to zero in on the color scheme and graphics on each page of your website. Graphics should be contemporary to be attractive enough. Multimedia animated graphics are common on websites now-a-days. You may also like to incorporate such graphics on your website.
The important advantage which you have now is that you can communicate your requirements more comprehensively and easily to your website designer and you can interact with him easily and fruitfully to refine your requirement. Therefore, you can get the maximum out of web designers who are new but talented and who are willing to redesign your website at a much less price than the well known names in the field of web design, whose services cost a fortune.
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