A few years ago, search engine optimization or SEO is all about identifying target keywords and then using them in content generation. Sadly, this led to an explosion of site spams: those sites that carry the keywords that users use, but hardly contain the information that the visitors need. To address this problem, Google took bold actions in classifying and indexing websites. These steps are called the Panda and the Penguin.
SEO Singapore On Google's Panda And Penguin
Google's concern is simple: to guide users to websites that they really want to see. Last year, the tech company released its Panda-a big, virtual bear that weeded out sites providing poor content and engaging in improper SEO activities. Google's Panda, with its thorough algorithmic processes, dramatically re-arranged search results rankings and punished sites stuffed with keywords and filled with duplicate content.
A year after the Panda was introduced, Google made another search result modification through the Penguin. This time, the company wanted to sanction more sites that explicitly implement tricking, manipulative, and irresponsible optimization. Concerned with this big change, site owners worldwide are working hard reorienting their SEO activities to secure their results rankings.
Responsible SEO Singapore
Google is blatant about discouraging site owners from using techniques that don't benefit users. The rules are easy: offer original content, do not hide or stuff keywords, and don't use linking schemes. Website owners in Singapore should focus more on giving users the information they need -factual articles, in-depth studies, original research, compelling media, and so on.
Still, numerous SEO strategies are beneficial to both online visitors and search engines. Proper tags, effective keywords, organized links, and good site navigation make websites more crawable by engine spiders and more accessible to users. It is really tempting to make use of SEO loopholes and seize higher rankings, but website owners should forget those old habits not only because Google is watching but also because it contributes in the overall development of SEO Singapore and website publishing.
SEO Singapore On Google's Panda And Penguin
Google's concern is simple: to guide users to websites that they really want to see. Last year, the tech company released its Panda-a big, virtual bear that weeded out sites providing poor content and engaging in improper SEO activities. Google's Panda, with its thorough algorithmic processes, dramatically re-arranged search results rankings and punished sites stuffed with keywords and filled with duplicate content.
A year after the Panda was introduced, Google made another search result modification through the Penguin. This time, the company wanted to sanction more sites that explicitly implement tricking, manipulative, and irresponsible optimization. Concerned with this big change, site owners worldwide are working hard reorienting their SEO activities to secure their results rankings.
Responsible SEO Singapore
Google is blatant about discouraging site owners from using techniques that don't benefit users. The rules are easy: offer original content, do not hide or stuff keywords, and don't use linking schemes. Website owners in Singapore should focus more on giving users the information they need -factual articles, in-depth studies, original research, compelling media, and so on.
Still, numerous SEO strategies are beneficial to both online visitors and search engines. Proper tags, effective keywords, organized links, and good site navigation make websites more crawable by engine spiders and more accessible to users. It is really tempting to make use of SEO loopholes and seize higher rankings, but website owners should forget those old habits not only because Google is watching but also because it contributes in the overall development of SEO Singapore and website publishing.
No comments:
Post a Comment