Friday, 17 August 2012

Vital Landing Page Blunders That Hurt Your Income

By Tammera Worth


Your lead capture page is the most important part of your company and its web site. It will be the first page that your site visitors will see as it flows in to your site. It is where you create what you prefer to have occur. So what is a landing page?

Squeeze pages are usually anything that you would like them to be. You can use the page to gather email addresses before letting someone into your site to see the content. You can make it your money page. You can have it be the primary page of your blog site. This can be a page where you direct visitors to introduce them to your project. There is a great deal of flexibility here. Obviously, that means that it's also possible to make a great deal of mistakes. Below are a few of the biggest mistakes you can make and ways you can prevent them.

1. Messing up your title. It is vital for your title (also your headline) to really capture individuals' attention. Headline and title writing are quite tricky. When you can manage to do so, use a professional copywriter to help you with this. It is crucial that you keep your titles and headlines as simple as possible but you also need to make certain that they are interesting and descriptive too. If folks don't enjoy your headline, there is absolutely no way that they'll move on to the other content you have published. They're going to just click out from the webpage. So work really hard to make it right.

2. Lots of people are now putting up squeeze pages that look and work exactly like every other page on their sites. When you are a personal blogger, this is effective because the landing page is usually the first page of your blog. As a person who is building a business, though, one of the best things you can do is set up your lead capture page so that you can actually get people's attention.

3. You shouldn't try and accomplish far too much on your lead capture page. Your lead capture page ought to just have one goal at a time. The purpose is your choice. When you are building a list, make your landing page's entire function about acquiring a person's information. If you want to sell something, make it pretty much selling that specific product. If you ask your site visitors to do far too much, they are going to simply get confused. You'll see a reduction in your conversion ratio because your traffic will not know what they need to be doing first. This makes them a lot very likely to just click away.

4. Never disregard simple design aesthetics. We really do not know why, but many people tend to think before a landing page can be successful it has to be as loud and flashy as possible. Never give in to this, however tempting it might feel. If you aren't sure what to do in terms of a design, engage a professional designer to assist you.

Just carry on. Never slack off on your squeeze page. Keep perfecting it!




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