Monday, 8 July 2013

Online Marketing Trend: Decrease Buying Links

By Steve Hung


Google Warn Online Marketing Technicians Depending on A reminder about selling links that pass PageRank, this notification reminds those SEOs be careful of using high PageRank (PR) link-building. Why? Getting inbound from high PR website is not work now? Most online marketing advisers aim on Google ranking when they are doing Search engine optimizing, since it is trustworthy Search Engine to public. Thus, they optimize pages by buying selling-links. However, those high PR link-building websites ruin the environment of SERP and Google realize this trick. It seems that Google continuously change their system for improving the Search Engine Result Page (SERP). They will not ever let any kind of violation harm the behavior of search result.

Stop Paying too much to Selling Links Please reduce getting outbound link from link-selling site and be aware of what Google warned. The selling link maybe still work on increasing ranking, since it worked pretty well in the pass. However, many of SEOs claim that they will be careful on using this kind of inbound link after the reminder announced by Google. Selling links are losing trust in the search results, no matter that they are generated by High PR website. They are not giving great value to your website, but they may become dangerous to the ranking.

Start Social Media Marketing Those web administrators switch their promotion work to Social Media Optimization (SMO), since Social Media is one kind of the big topics in Online Marketing. They create Facebook, Twitter and Pinterest accounts and link up their website. However, they find challenging to get back links from social network. There are three main targets on Social Media, they are Like, Comment and Share. Doing Research about your target audiences. Build interesting post to let people likely like, comment and share it. Spreading Advertisements to proper group of people is one of effective shortcut. The result will end up quickly, since social media is instant.

Website Design Told You Content First for Long-Term The centerpiece of the website is content. What is the importance to become valuable search result to visitors? Bring great values to audiences by website content. Google is very happy to place you top of the result, because showing the best quality and useful information to users is their responsibility. You may be curious on how to create such content. Make content searchable, simple and accessible by using suitable codes, navigation and typeface. It is a long-term investment. So don't be mean to spend your resource on it. It varies from layout, graphic or typo, because the materials will store in the website for a long time.

Regardless how Google change their configuring, you can still find strategies to optimize your website ranking. We are tracking their adjustment and discover the effective techniques to improve your website.




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