Saturday, 6 April 2013

Content Creation: A Necessity For Any SEO Strategy

By Ping Wooten


Google's emphasis on content has become more apparent over the years. The truth is, algorithmic changes such as Panda and Penguin, along with other algorithmic improvements that Google strictly implements from time to time, have been particularly designed to distinguish noteworthy websites from mediocre websites without any valuable content to offer.

According to Matt Cutts, Google's Webspam expert, good content has the ability to trump SEO. This remark simply sums up what every SEO has to know about the complex rankings game: good content has a huge impact on web site rankings.

Sadly, not all SEOS recognise the agenda of the most dominant search engine company, Google. Google, the well-known Silicon Valley Monolith, is motivated by its vision of helping online users locate relevant and useful information on the Web. If you want to acquire a first page ranking result, you should align your search engine optimisation plan with Google's objectives.

Revered for its ability to feature only relevant and up to date results to its wide base of online researchers, Google sees to it that websites that sit on the first page of Google SERPs are actually the ones that have the potential to offer high quality SEO content to search engine users. Google does not underestimate the value of good site content and smart search engine optimization techniques. If your website has informative blog posts and well-researched articles that benefit site visitors and online users, then it won't have any doubts promoting your site to higher rank.

Count on a reputable SEO firm to help you devise a powerful, result-oriented SEO strategy that embraces the significance of good content. Do not settle for black hat SEO techniques that do more harm than good. Collaborate with SEO experts who can help you get your site to the top of Google SERPs.




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