Monday, 29 April 2013

SEO Techniques Tailored for 2013

By Saidul Hoque


The year 2013 advertised a strategic change in the search system of major online search engine titans like Google, Bing and Yahoo. Google had announced a significant change in its search algorithm to crack down on spamming and other over-optimization tasks. So, the SEO strategies that wearinged to work in the start of 2012 may now get your website penalized or even prohibited from the search results page.

You have to know the modifications that have happened in the search engine-marketing world in 2013, to figure out the right SEO method that would work now. With the spruced up search algorithm, Google has appeared the death knell for the prevalent over-optimization methods that the unlawful SEOs made use of ruthlessly. The days of spamming and various other dishonest SEO practices are gradually coming to an end. Google is tightening the noose around the internet sites with over-optimized content that has too much keyword stuffing. The abnormal backlinks that the SEO experts made use of to push an internet site to the top-spot in search results, can now attract severe Google charges, which can even get your website stripped from the search engine result.

In addition to the revolutionary changes in the search algorithm, Google is also promoting its Google+ social networking campaign. This is no coincidence, but an indication that Google+ is being offered a larger part in the search engine ranking. Those who have not started using Google+, need to begin immediately. Google+ is an outstanding platform to meet similar people who would want exactly what you offer. Post helpful content on your Google+ platform that is rich in keywords. As an increasing number of people check out and +1 it or share it, Google will discover you relevant and place your site greater. The Regional Listing attribute of Google+ is an additional platform that you should not miss, especially if you are trying to find regional traffic.

An essential factor that you need to pay special focus on, is your website's responsiveness. It was found in a recent research, that most online visitors do not have the persistence to wait longer than 3 seconds for an internet site to reply to their clicks. This makes it essential to make receptive websites that are quick to navigate and simple to crawl.

Google has a mechanism that tracks a user's navigation back and forth the search results page and the internet site. If Google discovers that an individual browses back to the search engine result from your internet site too rapidly, it is very likely that your website could be thought about irrelevant or unresponsive. This can lead to a drop in your search engine ranking. This makes it a should to have astounding information on your site that educates the visitor.

As Google relocates towards a social network and content oriented search technique, you need to step up your blogging efforts to keep your website floating in the search results. Blog sites offer worth to the visitors by offering them with helpful information. If your website is light on content, a blog site will go a long way in addressing that deficiency.




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