Tuesday, 30 April 2013

Digital Marketing And Proper Website Design

By Megan Wright


The internet has easily become one of the most powerful marketing tools of this era because everyone has access to it. It is for this reason that modern marketers have utilized this vast and powerful tool to make their companies known. However, before bringing the customers in, one must first impress them with a very nice website design.

These days, anyone with some spare cash, a computer, and internet connection can make a website. However, the only question would be whether the site would look good or not. Consumers would always associate credibility and professionalism of the company through the looks and functionality of the site.

When it comes to marketing or sales, the first impression is always the most crucial because if the first impression is bad, no one will come back. To get a good first impression, color combination and arrangement is very important because this is the first thing viewers will look at. That is why most company sites only use two or three main colors.

Not only are looks very important when it comes to internet marketing but user friendliness as well. Take note that a designer must not only think about how attractive the site will be but he must also think about how to arrange the buttons and sections in such a way where the viewers will have an easy time to browse around. In other words, the viewers must be able to find what they are looking for easily otherwise they will never go back to the site again.

A lot of people will say that the content will bring in the people. Although this is true, it is also important to remember that the arrangement of the content is usually more important than the content itself. From a designing point of view, no one is going to read to content unless the words are arranged in such a way that they are pleasing to the eyes.

With regard to wording, it is best not to put too many words in the site as people will become too lazy to read it. Add some pictures along with the words so that people will be more engaged to the content. Always remember that wordiness will chase people away rather than bring them there so make the words concise but precise.

The font family of the content is also another thing to consider. Some designers love to use fancy looking fonts like script writing or cursive. This is definitely not a problem however fancy looking fonts do not showcase professionalism. That is why the best thing to do would be to use block fonts unless the situation calls for the use of other kinds.

So basically, these are some things to think of when creating a good website design. The main reason one would want to have a nice site is so that customers will view the company as legit. If the site is proper and tidy as well as attractive, then people will definitely have a positive view on the company.




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