Friday, 12 April 2013

What Search Engine Optimization Does

By Roseanne Cay


It's irrefutable that the Internet is now quickly becoming the most influential media platform. It presents innovative forms of social contact, faster way to acquire information, offers a more convenient entertainment channel, and presents everyone a worldwide reach. That's why an increasing number of businesses opt to have an online presence. They can have extended customers with a website. But with numerous websites competing for attention online, it's difficult for one to get noticed by its intended clients. To make potential clients see your website, you would need a proficient SEO.

So what is SEO? In a nutshell, it offers websites more visibility on the web without the need for paid services like PPC or pay per click. Search Engine Optimization is a technique that helps websites in getting a top spot in search results when a pertinent key phrase is entered on search engine websites like Yahoo and Google. The Internet has hundreds of thousands of sites that vie for a spot on search results. If your site doesn't land a spot on the first few pages of search engine results, chances are that people wouldn't even know that it is there.

Your web page landing a place on the first page of a search result would definitely be noticed by web surfers, who are specifically looking for something but don't have any particular site in mind. When they enter a specific keyword in a search engine, it means that they are searching for a source that can give them info about their keyword. And if your site happens to have that details or even sells what they need, it needs to be the first or one of the first web pages they would see when they search for the key phrase. Search engine optimising your website can help it land on the first page results. If it is not optimised for search engines, then it would merely be ignored, which, of course, is bad for your business.

Effective SEO is not just about keywords, though. Your website also needs to be popular with many people continuously visiting it in order for it to land on top of result pages. And yet, before it can get high traffic, it should rank high in search engines first. This is a mystery that a good SEO company can solve.

Be warned that there's such a thing as bad optimisation practice, which could aggravate your website's ranking instead of improving it. And unfortunately, there are SEO Singapore firms that practice it, making their clients' search engine standing suffer. So if you need good SEO application to boost your website's ranking, pick a reputable SEO consulting firm that has delivered many successful results for their clients.




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