If you are upgrading your website or starting out and creating a new site, be sure that the overall plan of your site is based on the best marketing and conversion strategies available today. There is a lot of data and testing that is being done and if you can make yourself aware of it, you'll be well served. Conversion marketing is a fast moving field supported by science. In other words, hard data backs up theory. Make sure the agency you are working with gives conversion marketing its due when planning your site.
Some people get hung up on the appearance of a site to the point where beauty becomes an end in itself. This can be a risk of working with a designer with little or no business experience outside of design. Or furthermore, someone with very little appetite or experience for conversion marketing. Your site should be aesthetically pleasing. As long as it is connected and supporting your business and your targets. Usability and business goals should drive your website design.
Your site has to sell twenty four hours a day, seven days a week... in the form of sales, leads, or sign ups. Accurate or not, people will evaluate your company based on their experience with your site. Research has proven that the likelihood that visitors will complete a transaction, ie. buy your product, is strongly influenced by their experience with your website.
An Overview of Web Design
Clean sites with good color contrast look best across all browsers, tablets and smartphones. While some designers love dark backgrounds, they can present some real challenges for the user. Dark backgrounds don't show well on certain devices, especially on smartphones. There are some excellent sites that allow you to test your website in different browsers, different computer screen resolutions, on a variety of tablets and smartphones.
Overcrowding is a fatal flaw. People do tend to go overboard and try to put everything relevant to their business on their website. The web is a place where attention spans are insanely short. One needs to simplify. If at all possible, aim for one clear goal for every page. There is a tendency to emphasize the homepage at the expense of the other pages. Every page needs a purpose and every page needs a call to action.
Page speed is vital. Test your site and make sure it loads within three seconds. There are a number of free online locations where you can test your site speed to ensure that you are not overloading your page.
The power and influence of video is undeniable. You need it. It's not a nice add on or a luxury anymore. People expect you to have video. Viewers are more engaged with video. They stay longer at your site. And they buy more from you when you have video. And online video is not cost prohibitive. The quality of everyday video equipment is sufficient for most online video. There are some guidelines you should follow and there are basic quality standards that need to be met. Above all, make sure the sound is excellent. People will tolerate average picture quality but not poor sound.
Social proof, like testimonials, are vital. Especially if you are not a well recognized brand. Video is a great medium for testimonials. It is more believable and more personal. And don't just be self promoting when getting testimonials. Keeping it natural and in the words of your clients will lend itself to a more genuine and valuable testimonial.
Some people get hung up on the appearance of a site to the point where beauty becomes an end in itself. This can be a risk of working with a designer with little or no business experience outside of design. Or furthermore, someone with very little appetite or experience for conversion marketing. Your site should be aesthetically pleasing. As long as it is connected and supporting your business and your targets. Usability and business goals should drive your website design.
Your site has to sell twenty four hours a day, seven days a week... in the form of sales, leads, or sign ups. Accurate or not, people will evaluate your company based on their experience with your site. Research has proven that the likelihood that visitors will complete a transaction, ie. buy your product, is strongly influenced by their experience with your website.
An Overview of Web Design
Clean sites with good color contrast look best across all browsers, tablets and smartphones. While some designers love dark backgrounds, they can present some real challenges for the user. Dark backgrounds don't show well on certain devices, especially on smartphones. There are some excellent sites that allow you to test your website in different browsers, different computer screen resolutions, on a variety of tablets and smartphones.
Overcrowding is a fatal flaw. People do tend to go overboard and try to put everything relevant to their business on their website. The web is a place where attention spans are insanely short. One needs to simplify. If at all possible, aim for one clear goal for every page. There is a tendency to emphasize the homepage at the expense of the other pages. Every page needs a purpose and every page needs a call to action.
Page speed is vital. Test your site and make sure it loads within three seconds. There are a number of free online locations where you can test your site speed to ensure that you are not overloading your page.
The power and influence of video is undeniable. You need it. It's not a nice add on or a luxury anymore. People expect you to have video. Viewers are more engaged with video. They stay longer at your site. And they buy more from you when you have video. And online video is not cost prohibitive. The quality of everyday video equipment is sufficient for most online video. There are some guidelines you should follow and there are basic quality standards that need to be met. Above all, make sure the sound is excellent. People will tolerate average picture quality but not poor sound.
Social proof, like testimonials, are vital. Especially if you are not a well recognized brand. Video is a great medium for testimonials. It is more believable and more personal. And don't just be self promoting when getting testimonials. Keeping it natural and in the words of your clients will lend itself to a more genuine and valuable testimonial.
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