Taking into account that Google changes algorithm some 500 times over a year, search optimisers, web designers and web site owners are like being in a action-packed car chase with Google, tail-gating where Google takes the game.
Ironically, there is only one reason Google puts so much energy into developing and releasing these hundreds of algorithms: to enhance user experience.
Creating and optimizing a website considering the user experience in mind, rather than conversion or ranking, will then absolutely encourage Google to rank this site at the top.
Google's Search Quality Algorithm Panda 3.3
With Google Panda 3.3, an enormous number of websites which formerly ranked at the top dropped 100 places from the search. Google rewarded what it deemed as high quality websites, and penalised low quality sites. Specifically, Google looked at the SEO strategy of mass writing content and disseminating these content to various sites. Google termed this webspam. Unfortunately, even good web sites got stricken by this new issue.
Thinking about it more profoundly, there should be nothing unethical with mass article writing and distribution as a way to get back links easily. To begin with, if the article is top of the range, then creating several hundred variations of it to get shared to several hundreds of web sites isn't necessarily bad. If the article is low quality however, and was made into numerous low quality editions, then certainly disseminating this sort of article is webspam.
The Page Layout Algorithm
Google also launched its Page Layout algo for how webpages should appear when users click them on the search. Google warned that it won't rank web sites with little or zero above-the-fold text and those that cover content under adverts or images.
These brand new Google algorithms on website page layout and search quality must prompt site owners to tweak their approach to website design and SEO to think about the user experience firstly and to allow the ranking and conversion to easily follow. Seeing we now have millions of competing sites in the world today, Google recognises that optimisation cannot be set aside. Helping the website ranki means using sound SEO practices and being a site that people naturally love.
Google leaves us with a continuing contest of chase even as it tries to define solutions to give its users the very best experience. This is because Google may never be able to definitively illustrate what's best. Thus, the constant chase.
Author's note: As of this writing, Google Panda 3.5 has been released and Google specifies webspam algorithm as Penguin.
Ironically, there is only one reason Google puts so much energy into developing and releasing these hundreds of algorithms: to enhance user experience.
Creating and optimizing a website considering the user experience in mind, rather than conversion or ranking, will then absolutely encourage Google to rank this site at the top.
Google's Search Quality Algorithm Panda 3.3
With Google Panda 3.3, an enormous number of websites which formerly ranked at the top dropped 100 places from the search. Google rewarded what it deemed as high quality websites, and penalised low quality sites. Specifically, Google looked at the SEO strategy of mass writing content and disseminating these content to various sites. Google termed this webspam. Unfortunately, even good web sites got stricken by this new issue.
Thinking about it more profoundly, there should be nothing unethical with mass article writing and distribution as a way to get back links easily. To begin with, if the article is top of the range, then creating several hundred variations of it to get shared to several hundreds of web sites isn't necessarily bad. If the article is low quality however, and was made into numerous low quality editions, then certainly disseminating this sort of article is webspam.
The Page Layout Algorithm
Google also launched its Page Layout algo for how webpages should appear when users click them on the search. Google warned that it won't rank web sites with little or zero above-the-fold text and those that cover content under adverts or images.
These brand new Google algorithms on website page layout and search quality must prompt site owners to tweak their approach to website design and SEO to think about the user experience firstly and to allow the ranking and conversion to easily follow. Seeing we now have millions of competing sites in the world today, Google recognises that optimisation cannot be set aside. Helping the website ranki means using sound SEO practices and being a site that people naturally love.
Google leaves us with a continuing contest of chase even as it tries to define solutions to give its users the very best experience. This is because Google may never be able to definitively illustrate what's best. Thus, the constant chase.
Author's note: As of this writing, Google Panda 3.5 has been released and Google specifies webspam algorithm as Penguin.
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