Monday, 24 September 2012

The Next Internet Breakthrough

By Elliot James


I routinely try to ask myself what the up coming significant thing might turn out to be online. Since the beginnings of the great utilization of the web in the 90's, there have been a handful of large breakthroughs that have transformed the landscape of website marketing.

The earliest one was Google. There were quite a few search engines in the very beginning of the internet but it wasn't very long before "google" was a verb and Google was eating up 80%+ search volume on the web. Google is still in takeover mode and running in direction of total control of online search and enhancing their share of the market in other industries like cell phones. Keeping track of just what Google is working on is a necessity for anyone who wants to advertise on the web.

The next principal innovation was the emergence of online streaming video and YouTube. Due to much faster internet connection speeds becoming more widely accessible, streaming video became easy to access and YouTube grew virally because of the ease of adding and sharing your personal video clips. Now a web page is not worth squat if it doesn't have a video to promote a service or product.

The most recent advancement is even now coming to fruition. You guessed it! It's social marketing. Initially it was Websites like myspace, then Facebook and Twitter. The growth of Twitter and facebook have been more than enough to confront the absolute domination of the big three search engines and shift the way individuals enjoy their time online. Presently, an enterprise would be foolish to never take advantage of Facebook, Twitter, and other social media tactics while advertising their business venture.

Those that predicted these developments or produced them on their own are presently incredibly wealthy. People who were ready to swiftly take advantage of these innovations are harvesting the many benefits of remaining flexible and prepared to conform to a changing online world. Here are a few basic questions and ideas to start preparing for the upcoming advancement on the web.

The Advancement of the Mobile Web

More people are web surfing making use of their mobile phones and tablets. Website owners must adapt to construct websites that are smartphone accessible. As use of smartphone browsers grows, this will carry on and get more and more crucial. As web developers create their images smaller, smartphone displays are becoming larger with portable tablets more prevalent. This concern may have been restricted to only a couple years when smartphones had very little displays. Regardless, with smartphone web surfing growing, it's critical that visitors can see your content conveniently.

Disappearance of Mouse and Keyboard

Anytime you see people using personal computers in movies set in the future, they are rarely using a mouse and keyboard. They are invariably making use of some type of 3D hologram or voice activated user interface. It's gonna happen it's simply a matter of time. So what exactly does this lead to for website owners? What will it lead to for search marketing? Voice search is already becoming a lot more popular with mobile so internet marketers should consider key terms that are voiced instead of typed. The resulting key words could possibly be the very same but often times there is a variation in spoken word and typed-out terms. This is additionally highly fundamental for technology organizations and inventors. A lot of money has been banked retailing computer keyboards and mice over the last years but they may be on their way out very soon.

Yahoo And Google Eternal

Will there ever be a more effective solution to find items on the net other than typing something into a search engine like Google (or speaking a search)? I have been trying to hard to imagine what will come after Google and I can't think of it. One development in recent years is personalized advertising. Google appears to have been on the forefront of this technique. They have so much access to customer activity on the internet that they can readily customize adverts to target ads to internet surfers who have established need for the things being advertised. This doesn't indicate search will change necessarily yet it may mean that consumers will invest a lot less time scouring the web and additional time clicking on focused ads on websites online. Either way, it's cash flow for Search engines so they don't care.

Many people don't value looking towards the next huge technology development in computer and online technologies but those who do will certainly experience the reward of being the first movers.




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