There's reasonable proof that usability mistakes are the most damaging kind to make that can result in going out of business. You know from personal experience that if a site is all wrong or wrong in important areas, then it's over for that site. A small niche site can benefit from usability testing, but it's too expensive. Usability has been researched and tested for years by people who are very serious about it, and they share a lot of information for free. You don't need a lot of money to run tests and buy expensive reports, and you can read this article and get off to a great start.
Know your market or niche audience members, and that will help you far more than you realize. If not, then you should give people the ability to enlarge the text size, and your default text size should never be small even if visitors can resize. For one thing, the font will automatically decrease in size if the person has a high resolution setting on their computer. Images and graphics may need special treatment in case the font change affects them.
Frames were great back in the day, a long time ago, but they are to be avoided in 2012 and beyond. The use of frames will actually prevent the search bots from finding you, something you want to avoid especially if you want to be ranked. You can prevent people from sharing your site socially, or bookmarking it, as well. Printing a website that has frames will also not work, which is why you don't want to have it on your website. Links will not change color on your website if you have frames, which will confuse people that use them. Using frames can really inhibit the usability of your website in these ways. People that have frames, that want to keep them, will have to re-code their site so that the frames act appropriately.
You can help them out by using proper ALT text in your image coding, so all you have to do here is give an accurate description of the image.
When you go to most websites today, most are not mobile ready whatsoever. Problems usually have to do with poor renditions or conversions of the website itself. What typically appears is a long thin mobile page with a lot of data that is unreadable. Converting a page from your main site to mobile requires a little more thought. The website should be limited to only one column, and the information should be the most pertinent for the person reading on their mobile phone. There should not be any side scrolling which doesn't work very well on mobile phones. Mobile phone users will only be irked if they have to do this, so make sure they can avoid doing this entirely. The difference between low bounce rates and high time on site and the opposite is eliminating usability mistakes. But you still need to be sure you're getting the right people to your site. Nothing can save your site if you're sending the wrong people to it. Some of the smallest things can have a very positive effect, so avoid dismissing something because it's not huge.
Know your market or niche audience members, and that will help you far more than you realize. If not, then you should give people the ability to enlarge the text size, and your default text size should never be small even if visitors can resize. For one thing, the font will automatically decrease in size if the person has a high resolution setting on their computer. Images and graphics may need special treatment in case the font change affects them.
Frames were great back in the day, a long time ago, but they are to be avoided in 2012 and beyond. The use of frames will actually prevent the search bots from finding you, something you want to avoid especially if you want to be ranked. You can prevent people from sharing your site socially, or bookmarking it, as well. Printing a website that has frames will also not work, which is why you don't want to have it on your website. Links will not change color on your website if you have frames, which will confuse people that use them. Using frames can really inhibit the usability of your website in these ways. People that have frames, that want to keep them, will have to re-code their site so that the frames act appropriately.
You can help them out by using proper ALT text in your image coding, so all you have to do here is give an accurate description of the image.
When you go to most websites today, most are not mobile ready whatsoever. Problems usually have to do with poor renditions or conversions of the website itself. What typically appears is a long thin mobile page with a lot of data that is unreadable. Converting a page from your main site to mobile requires a little more thought. The website should be limited to only one column, and the information should be the most pertinent for the person reading on their mobile phone. There should not be any side scrolling which doesn't work very well on mobile phones. Mobile phone users will only be irked if they have to do this, so make sure they can avoid doing this entirely. The difference between low bounce rates and high time on site and the opposite is eliminating usability mistakes. But you still need to be sure you're getting the right people to your site. Nothing can save your site if you're sending the wrong people to it. Some of the smallest things can have a very positive effect, so avoid dismissing something because it's not huge.
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